Listerine: Cast away

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

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13 comments

robottttrockkkk's picture
robottttrockkkk
814 pencils

este me gusta menos.

[ http://eltubedeyou.blogspot.com ]

B2B's picture
B2B
103 pencils

Menno, is that you?

Nanel's picture
Nanel
283 pencils

this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island

ivan's picture
ivan

Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.

Ivan Raszl, admin of AotW

LEO_CREATOR's picture
LEO_CREATOR
51 pencils

i like this campaign...... :-)

Saatchi Makak's picture
Saatchi Makak
248 pencils

Tony Truong

mishkaa's picture
mishkaa
296 pencils

so cute..........don't these ads kinda make germs likeable??!!

Nils B's picture
Nils B
15 pencils

Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!

gabsternapster's picture
gabsternapster
23 pencils

i had this thought in school for purell. the strategy was "makes germs feel lonely."

loooooooooove it!

Tiago Canada's picture
Tiago Canada
32 pencils

bravo bravo!

jonybeta's picture
jonybeta
364 pencils

jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

vanguard's picture
vanguard
25 pencils

LOVE IT! I like how he has Wilson as a companion. Brilliant!

raulbanderas's picture
raulbanderas
357 pencils

hahahahaha cool

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