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Cast away

Agency: 
Published/Aired: 
May 2008
3532
Description: 

Print advertisment created by JWT, Brazil for Listerine, within the category: Health.

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio

Comments (13)

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Highest Rated

raulbanderas's picture
raulbanderas
Activity Score 357

hahahahaha cool

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

este me gusta menos.

[ http://eltubedeyou.blogspot.com ]

B2B's picture
B2B
Activity Score 104

Menno, is that you?

Nanel's picture
Nanel
Activity Score 283

this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island

ivan's picture
ivan

Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.

LEO_CREATOR's picture
LEO_CREATOR
Activity Score 51

i like this campaign...... :-)

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Tony Truong

mishkaa's picture
mishkaa
Activity Score 296

so cute..........don't these ads kinda make germs likeable??!!

Nils B's picture
Nils B
Activity Score 15

Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!

gabsternapster's picture
gabsternapster
Activity Score 23

i had this thought in school for purell. the strategy was "makes germs feel lonely."

loooooooooove it!

Tiago Canada's picture
Tiago Canada
Activity Score 32

bravo bravo!

jonybeta's picture
jonybeta
Activity Score 364

jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

vanguard's picture
vanguard
Activity Score 25

LOVE IT! I like how he has Wilson as a companion. Brilliant!

raulbanderas's picture
raulbanderas
Activity Score 357

hahahahaha cool

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