Listerine: Cast away
Kills 99% of germs
Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008
Comments
este me gusta menos.
[ http://eltubedeyou.blogspot.com ]
Menno, is that you?
this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island
Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.
i like this campaign...... :-)
Tony Truong
so cute..........don't these ads kinda make germs likeable??!!
http://maitrilanger.blogspot.com/
Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!
i had this thought in school for purell. the strategy was "makes germs feel lonely."
loooooooooove it!
bravo bravo!
jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!
micorazontusmanos.blogspot.com
Zafralumpa.
http://micorazontusmanos.blogspot.com/
LOVE IT! I like how he has Wilson as a companion. Brilliant!
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