Listerine: Cast away

Listerine: Cast away

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Average: 5.6 (12 votes)

Comments

Submitted by ren.zo on Wed, 2008-05-07 17:49.

este me gusta menos.

[ http://eltubedeyou.blogspot.com ]

Submitted by B2B on Wed, 2008-05-07 18:00.

Menno, is that you?

Submitted by Nanel on Wed, 2008-05-07 19:25.

this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island

ivan's picture
Submitted by ivan on Thu, 2008-05-08 03:32.

Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.

Submitted by LEO_CREATOR on Wed, 2008-05-07 21:56.

i like this campaign...... :-)

Submitted by Saatchi Makak on Wed, 2008-05-07 22:05.

Tony Truong

Submitted by mishkaa on Thu, 2008-05-08 02:39.

so cute..........don't these ads kinda make germs likeable??!!

Submitted by Nils B on Thu, 2008-05-08 03:14.

Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!

Submitted by gabsternapster on Thu, 2008-05-08 06:03.

i had this thought in school for purell. the strategy was "makes germs feel lonely."

loooooooooove it!

Submitted by Tiago Canada on Thu, 2008-05-08 07:08.

bravo bravo!

Submitted by zafra on Fri, 2008-05-09 16:06.

jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!
micorazontusmanos.blogspot.com

Submitted by vanguard on Fri, 2008-05-09 16:28.

LOVE IT! I like how he has Wilson as a companion. Brilliant!