Listerine: Cast away

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008


robottttrockkkk's picture
814 pencils

este me gusta menos.

[ ]

B2B's picture
104 pencils

Menno, is that you?

Nanel's picture
283 pencils

this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island

ivan's picture

Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.

LEO_CREATOR's picture
51 pencils

i like this campaign...... :-)

Saatchi Makak's picture
Saatchi Makak
246 pencils

Tony Truong

mishkaa's picture
296 pencils

so cute..........don't these ads kinda make germs likeable??!!

Nils B's picture
Nils B
15 pencils

Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!

gabsternapster's picture
23 pencils

i had this thought in school for purell. the strategy was "makes germs feel lonely."

loooooooooove it!

Tiago Canada's picture
Tiago Canada
32 pencils

bravo bravo!

jonybeta's picture
364 pencils

jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!

Jonathan Betancur

vanguard's picture
25 pencils

LOVE IT! I like how he has Wilson as a companion. Brilliant!

raulbanderas's picture
357 pencils

hahahahaha cool

Log in or register to post comments