Listerine: Box

A good boy spits like a bad boy.

Advertising Agency: BBDO Chile
Creative Director: Jaime Rodríguez
Art Directors: Patricio Sepúlveda, Juan Urra
Copywriter: Julio Bascur
Illustrator: Gonzalo Arévalo
Photographer: Patricio Pescetto

2 comments

arthouse's picture
arthouse
41 pencils

Somewhat confusing brand promise.

VeronicaFranco's picture
VeronicaFranco
669 pencils

Doesnt work for me

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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