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LiquiFlo Pens: Slide
Agency: Contract Advertising, Chennai, India
Creative Director: Manoj Jacob
Art director: Manoj Ouseph
Copywriter: Ajay Menon
Comments
i dont get it.
wtf!
wats d idea? i don't get it...
the paper is slanted and thus the "liquid" flo ink falls right off the page. horrible execution. bleh.
ooo that is bad.
hmm?
you might be right.
when i first saw it i thought this one a thin line pens that had drawn the slanted lines.
anyway, not that great.
1 out of a thousand people would get it if that's the meaning.
Could have been executed much better
www.TheAdMad.blogspot.com
Bad, bad and very bad ad.
sux.
blame it on the pressure to have some stuff out on aotw.
Desi
www.DesiCreative.com
if i'm not wrong then the paper looks like a dam and the pen, with the liquid is going to fill the 'dam' with it.....i think thats the idea.
india loosing the plot.
I think the idea was-
Now that this pen has been made the paper will be made with slanted lines..so people can keep writing normally within the lines with this Liquiflo pen.
Still it stinks like crap with flies on it.
Why is the paper so yellow though?
PAP
what is the concept....?
can you explain me...
There doesn't appear to be one I'm afraid.
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It's only an ad.
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