Liquid Paper: Street

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: Manuel López.
Art Directors: Charles Rodriguez, Alexandra Rueda
Copywriter: Patricia Mendez
Photographer: Marcel Boldú
Other additional credits: Rene Bustamante, Daniela Tedesco
Published: July 2008

Related videos by Shutterstock

18 comments

Guest's picture
Guest

Ariel? Tide?

Guest's picture
Guest

liquid paper=stain remover for your paper? i like it

Guest's picture
Guest

veo solo el problema!

Guest's picture
Guest

Not a very quick read for me. Sorry

Guest's picture
Guest

asi es, solo muestran el problema por que la solución seria usar el producto
a mi me parece muy bueno

Guest's picture
Guest

Veo solo el problema? si eres pajuo muchacho. Genial ejecución, aunque no es muy novedoso el recurso.

Guest's picture
Guest

Antes de andar pajudeando a la gente deberías comprender el análisis de este aviso. Preguntate primero cuál es la estrategia, cómo se diferencia Liquid Paper de su competencia, de lo contrario es un aviso más para cualquier marca de la categoría.

La ejecución es impecable, pero de qué sirve una excelente dirección de arte si no tienes contenido.

Guest's picture
Guest

La Gioconda esta ejecutada genialmente y eso no quiere decir que sea una buena publicidad y que gane en los festivales. Esta pieza la colgaria en el salon de casa, pero no le daria un premio, sorry.

Guest's picture
Guest

la estrategia es ganar un premio en algun festival, y creo que aunque es genérico, un jurado premiaría este aviso.....

Guest's picture
Guest

This one is much more clear than the restaurant one.. I like it!

patUDAY's picture
patUDAY
436 pencils

Not understood the idea. But work is great.

UDAYpatwardhan@+91 22 98206 54722

Schizzy's picture
Schizzy
205 pencils

I like it. It's a killer thought. Re-imagining the liquid paper as a stain remover is really unique and interesting.

May be a little highbrow for the average consumer though.

Guest's picture
Guest

If I had known what liquid paper was, I would have liked it at first sight :)
Now it took the explanation to get it and to think it's good.

Liquid paper as name for a Tip-ex kind of product is an sich a very good Idea. So this campaign feels like if there were two ideas stuffed in one print.

Guest's picture
Guest

yes liquid Paer is the same like Tip-ex

Guest's picture
Guest

excellent!

Guest's picture
Guest

es diferente y completamente premiable. es la mejor campana del dia.

Guest's picture
Guest

good job!

San Pateste's picture
San Pateste
139 pencils

buen arte pero la idea....mmmmm

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments