LIPU (Italian League for Birds Protection): Promotional sale

Advertising Agency: Ogilvy, Milan, Italy
Executive Creative Director: Roberto Greco
Creative Directors: Marco Geranzani
Art Director: Matteo Ruisi
Copywriter: Marco Geranzani
Illustrator: Matteo Ruisi
Published: November 2009

8 comments

.-_'s picture
.-_
95 pencils

i dont like these..

raghavendra's picture
raghavendra
232 pencils

well, i like the copy!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I love the fresh approach, it's great.

silvi's picture
silvi
4172 pencils

Too much text.

JK35's picture
JK35
86 pencils

Weak execution. Unless the concept is to be cheezy.

MatteoR's picture
MatteoR
27 pencils

Right, the concept is to be cheezy and hard selling.

satrianee's picture
satrianee
3748 pencils

fresh idea. promotion in charity :) visuals are good too.

badvertising's picture
badvertising
66 pencils

I kind of like these. This one seems the clearest to me. I like the design especially. Anyone else think it's weird that they're branded by Ogilvy in the top left corner?

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