Lipton White Tea: Great Wall of China

Lipton White Tea: Great Wall of China

A tea so precious had to be well kept.
Lipton White Tea. The rarest of China's rare teas.

Advertising Agency: DDB Lisbon, Portugal
Creative Director: Jorge Teixeira
Art Director: Daniel Meneses
Copywriter: Nuno Duarte Silva
Published: February 2006

Your rating: None Average: 6.3 (3 votes)

Comments

I like the campaign. Gets the point across.

pixelbomb1's picture

ha ha get the point across. that's a good one. what about a white tiger? btw. the smoke is going up? so the tea cup is mounted on a wall? I would have left that smoke off. get it? wall.

Right, this tea contains some gelatine which makes it stay in shape and stick to the cup once mounted on the wall.

Good eyes, gentleman. Made me laugh.
______________
In God I trust

good ad!

now i know lipton actually come from China, i always took it as western tea, oh....
nice campaign. i like it.

http://jennywhx.blogspot.com jwhx:Visionary

nice idea.. but maybe the art direction of the product shot and location could be improve..

* it's not how good you are. it's how good you want it to be *

Fancy ad, yeeees sir!

A cup of an Infusion Tea, s'il vous plais...

A good idea, well executed. I like.

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It's only an ad.

what am i missing here? what's the idea?

there is not much idea.....and i think the chinese don't drink white tea.....haha

good campaign

It means that the tea leaves are very rare in China, and is very precious. (can't u guys read the message?)

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