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17 comments

Pacific Blue's picture
Pacific Blue
335 pencils

"Ad executive makes an intelligent comment"

Guest's picture
Guest

If this ad was even close to good, Jeffrey Oley would most likely be the top dog in advertising.
Too bad it's nothing but ugly crap.

JSO's picture
JSO

Wow, that's pretty personal. Frustrated? Did I date you?

Guest's picture
Guest

that's most the intelligant comment I have ever read on this stupid blog.

Guest's picture
Guest

yes jeffrey, i'm frustrated. and yes, you dated me. it's me jeffrey, your mother!

fractalrene's picture
fractalrene
1506 pencils

I think that just the comic strip will do it for an ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You know, you just may have a point there.
I have nothing against the copy-heavy format they used here, but this could have been SO MUCH simpler in execution working off of the tag line.
I see the rationale for using the newspaper layout, but it may well have been completely unnecessary.
But then, this is the creative direction they chose, and it is totally arbitrary. Nothing wrong with it.

Rog's picture
Rog
6094 pencils

Cute, but feels over done.
If you're going with "Think better" you need to back it up.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

it is so funny!i was expecting a bad ad from all your comments.

Rog's picture
Rog
6094 pencils

We judge by our own standards, sunshine.
We've shown ours.
You've just shown yours. :)

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
1953 pencils

I like the series.

It actually makes me wanna get the tea... (unlike many other ads here).

Guest's picture
Guest

kill me!!!

elmikel's picture
elmikel
1147 pencils

The layout of newspapers in this concept is fine - I don't think just a line or one column would be enough as they wanted that tea column there - but the art direction really needs some work. This looks really bad. The newspapers' design should have been much more real.

JSO's picture
JSO

HEY YEAH AN EXACT PASTICHE OF A NEWSPAPER...SO WE MIGHT 'TRICK' SOMEONE...THEY SHOULD HAVE DONE THAT INSTEAD. REALLY NICE THOUGHT ELMIKEL.

writergeekdez's picture
writergeekdez
255 pencils

The concept is great, execution is terrible.

Faux newspaper layout is too cartoon-ish. And while I luuuurve copy, the content here is too "on the nose" to be funny. There's no irony, humor or wit involved in coming up with ideas like "Goth Kid Trys Out for Sports Team". Oh...ha, ha...the guy who wears all black has finally decide to shape up and shoot hoops. That is such "better" thinking!

Yaaaaaaaaaawn.

ArtAndIndustry's picture
ArtAndIndustry

Did they use Pee Wee Herman's body on kim jung-ill? If so that's kind of funny.

ShaniG's picture
ShaniG
17214 pencils

Great ads!

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