Lipton Tea: Daily Focus, Bush

Lipton Tea: Daily Focus, Bush

Advertising Agency: JWT, Australia
Writers: Andrew Beckman, Gary Showell, Sarah Troon, Vanilla Stener, Jeffrey Oley, Jay Benjamin, Andy Dilallo
Art Directors: Jeffrey Oley, Gary Showell, Vanilla Stener, Jay Benjamin, Andy Dilallo
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Designer: Jeffrey Oley
Typographer: Jeffrey Oley
Illustrators: Jeffrey Oley, Morgan Denton
Photography: Getty Images

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Comments

lol!
I always wonder about these longcopy ads. there's no historical background to allow us in central europe to do them, but in the anglo-saxon cultures it probably does work.
lovely.

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But why is Bush shown here drinking a glass of water?

it's because that was the cheapest stock photo they found ;)

"the art director says: whatever I say"

ivan's picture

Because it's a long list.

Yeah, but what happened to the (Bush credits his monumental improvement to a "magic water" from "Chinaland") ?

Aren't they trying to say: Bush drinks tea > Bush becomes more sensible ?

Why is he shown drinking a glass of water then?

Because tea is not always useful. Zeus Tea :-)

Weak tea. Watered-down idea. Get back to the roots.

I like the, "Abstract artist admits anyone can do it" but how many Bush/Kim Jon Il ads have there been in the last two years. Por favor, no mas.

how many of those bush, kim jong il ads have been relevent to the product? think before you speak.

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