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Lipton tea: Berries

Lipton tea: Berries
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New Lipton Red Tea. The real flavour of wild berries.

Art Director: Thamiz

Comments

ellehcimeo's picture 3536 pencils

Oh they did it again! I'm in heaven with the beauty of it all.

unionjack's picture 57 pencils

First idea : 0/10
Try again ;-)

Andreas TM's picture 131 pencils

It'd give a -2...

Jet Propulsion Lab's picture 9781 pencils

Beautiful art direction. Maybe that's all they need to communicate to their target.
Execution rather than concept. Spell out what you're selling verbally AND visually...

Very tastefully done, nonetheless.

Enas's picture 735 pencils

i think useing variance thyme in the background will be better orange for tahiti, red for berries,leave the yellow for lebton mark only

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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