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Lipton tea: Berries

Lipton tea: Berries
Your rating: None Average: 7.5 (4 votes)

New Lipton Red Tea. The real flavour of wild berries.

Art Director: Thamiz

5 Comments

ellehcimeo's picture 3534 pencils
ellehcimeo | Fri, 2007-05-18 09:18

Oh they did it again! I'm in heaven with the beauty of it all.

unionjack's picture 57 pencils
unionjack | Fri, 2007-05-18 10:27

First idea : 0/10
Try again ;-)

Andreas TM's picture 131 pencils
Andreas TM | Fri, 2007-05-18 13:24

It'd give a -2...

Jet Propulsion Lab's picture 10719 pencils
Jet Propulsion Lab | Fri, 2007-05-18 15:16

Beautiful art direction. Maybe that's all they need to communicate to their target.
Execution rather than concept. Spell out what you're selling verbally AND visually...

Very tastefully done, nonetheless.

Enas's picture 743 pencils
Enas | Fri, 2007-05-18 17:51

i think useing variance thyme in the background will be better orange for tahiti, red for berries,leave the yellow for lebton mark only

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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