Lipitor: Wife

For special patients. Lipitor

Lipitor is a drug designed to lower bad cholesterol.

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi

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12 comments

Dev Kumar's picture
Dev Kumar
834 pencils

Very nicely done...

morse's picture
morse
15046 pencils

I fail to understand this ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sams's picture
sams
28 pencils

I like this very much. very clever.

vidya.shankaran's picture
vidya.shankaran
724 pencils

here the husband is the doctor since the photos and steth is on the other side of the table, and the lady is his wife and patient and since she is special to him he would prescribe only the best for her which is lipitor...

naseer's picture
naseer
57 pencils

it is OK... but not a winner

Marlus Lau's picture
Marlus Lau
1806 pencils

Is it the same person in the portrait and sitting in front of us?

thenewguy's picture
thenewguy
127 pencils

Ah I get it now. So, what, if I'm not the doctor's wife, he's not going to give me Lipitor? Bah, just give me some Viagra then.

silvi's picture
silvi
4172 pencils

What´s the product for?

mgriff21's picture
mgriff21
592 pencils

I understand what these are trying to say. They work, but it doesn't seem as dramatic as it could be.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Me parece muy fácil lo del portarretratos.
Peor aún si para los dos avisos, utilizas prácticamente el mismo y en la misma posición.

Chief Creative Director Nexus BBDO

pitted prunes's picture
pitted prunes
216 pencils

some good work here. but i didnt understand it until i read the comments. but yea, maybe it jus me being slow.

aboughaly's picture
aboughaly
18 pencils

nice one but need to be more clear

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