Lipitor: Wife
For special patients. Lipitor
Lipitor is a drug designed to lower bad cholesterol.
Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi
12 Comments
Very nicely done...
I fail to understand this ad.
What hath God wrought
I like this very much. very clever.
here the husband is the doctor since the photos and steth is on the other side of the table, and the lady is his wife and patient and since she is special to him he would prescribe only the best for her which is lipitor...
www.wordsofbabel.blogspot.com
it is OK... but not a winner
Is it the same person in the portrait and sitting in front of us?
Ah I get it now. So, what, if I'm not the doctor's wife, he's not going to give me Lipitor? Bah, just give me some Viagra then.
What´s the product for?
I understand what these are trying to say. They work, but it doesn't seem as dramatic as it could be.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Me parece muy fácil lo del portarretratos.
Peor aún si para los dos avisos, utilizas prácticamente el mismo y en la misma posición.
Chief Creative Director Nexus BBDO
some good work here. but i didnt understand it until i read the comments. but yea, maybe it jus me being slow.
nice one but need to be more clear