Lipitor: Husband
For special patients. Lipitor
Lipitor is a drug designed to lower bad cholesterol.
Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi
5 Comments
not sure I'm getting this, isn't he supposed to be smiling in real life, not in the photo ?
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sensitive idea. good work
it could have worked well for Alzheimer too
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I think this ads want to show that their patients are the special one for them. As you see, the doctor has a picture of him on his table.
What does an Otoscope doing at a cardiologists desk? May be if they had a BP operates instead it would have been more relevant.