Lipitor: Husband

For special patients. Lipitor

Lipitor is a drug designed to lower bad cholesterol.

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Typographer: Elisa Konttinen
Art Buyer: Kirsi Pärni
Photographer: Alexandra Klever
Account Director: Jussi Lindholm, Miska Rajasuo
Advertiser's Supervisor: Jaakko Viitala
Project Manager: Eija Hautaniemi

December 2009


CopyRight's picture
713 pencils

not sure I'm getting this, isn't he supposed to be smiling in real life, not in the photo ?

KESHAV's picture
149 pencils

sensitive idea. good work

rolling.stone's picture
2740 pencils

it could have worked well for Alzheimer too


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

I think this ads want to show that their patients are the special one for them. As you see, the doctor has a picture of him on his table.

Imran Suleman's picture
Imran Suleman
4 pencils

What does an Otoscope doing at a cardiologists desk? May be if they had a BP operates instead it would have been more relevant.

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