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Agency: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Y&R, South Africa for Lion Matches, within the category: Personal Accessories.

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Tj Njozela
Art Director: Cameron Billings, Steve Dirnberger
Creative Group Head: Anita Modi

Comments (14)

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Highest Rated

purshotham's picture
purshotham
Activity Score 457

Good art...Only art...

8301059's picture
8301059
Activity Score 17

赞~~!

Zulu-1's picture
Zulu-1
Activity Score 130

Dope Idea... best *Believe Dat*

Reality Check's picture
Reality Check
Activity Score 2539

Great art direction, but the campaign never catches fire.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

A sweet set, and nice illustrations, and even some good streams-of-consciousness long-copy. As BenD mentions though, the whole series relies on a pun, which is unfortunate. Even if we overlook that, it's an ad for Every Match, not Lion, which in these images, looks entirely out of place, sorry to say.

k.app.ad's picture
k.app.ad
Activity Score 108

its awesome copy, i can read but the texture?

Glut's picture
Glut
Activity Score 3935

Nice series based in a very real insight! also nicely done

niniasufle's picture
niniasufle
Activity Score 407

Not tipical and very good copy
this concept needed a long copy. well done!

kleenex's picture
kleenex
Activity Score 45906

nice art.

NataliaLima's picture
NataliaLima
Activity Score 1380

Good idea, but does it relate to the product in any way?

Tommy G.'s picture
Tommy G.
Activity Score 897

" I once ate a chihuahua " ?!? wtf

Jagged's picture
Jagged
Activity Score 24

Nice illustrations, ok copy. Like.

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
Activity Score 3935

Love this feel it's so charming!

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purshotham's picture
purshotham
Activity Score 457

Good art...Only art...

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