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Braai

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Y&R, South Africa for Lion Matches, within the category: Personal Accessories.

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Tj Njozela
Art Director: Cameron Billings, Steve Dirnberger
Creative Group Head: Anita Modi

Comments (6)

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Geimima's picture
Geimima
Activity Score 824

NICE COPY, NICE ART

life is a playground

Felipe Ribeiro's picture
Felipe Ribeiro
Activity Score 40

Did you guys really like the copy? I found it a bit racist. I mean, there are many other ways to create the same joke.

NataliaLima's picture
NataliaLima
Activity Score 1380

That's the whole point, the guy is trying to start a conversation but he doesn't want to sound racist. Like the previous one didn't wanna sound like a loser.

brookjohnston's picture
brookjohnston
Activity Score 296

Um...yeah, this is really racist. Loved the first two and the idea itself is great...but this one is tasteless.

Tommy G.'s picture
Tommy G.
Activity Score 897

Not sold for a few sentences...kind of a grey zone I guess.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Bad .. and pathetic...out and out racist copy without making an attempt even to hide that fact..

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