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Comments (34)

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Amigo's picture
Amigo
Activity Score 43

Nice!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehehe...i love it, bt a bit far fetched...its tellin me nothing bout th product

~ old habits die hard, older ones never do ~

kre8's picture
kre8
Activity Score 989

it's a chocolate bar.
what do you wanna know about the product, einstein?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

so a chocolate bar named 'lion' eats other food kept in d fridge? what i meant to say was that i liked the idea, bt it becomes void wen u relate it to selling the product...just b'coz a bar named lion ate that thing, im not gonna buy it!!

~ old habits die hard, older ones never do ~

drunkard's picture
drunkard
Activity Score 113

Are u from servicing... chints????

chintan ruparel's picture
chintan ruparel
Activity Score 1516

nope...don't abuse me like that ;)
im a copy guy..still this is so-so as a selling point!

~ old habits die hard, older ones never do ~

Ney Frances's picture
Ney Frances
Activity Score 660

whattttt? are they saing that the chocalete ate the food cause is named lion????? c'mon guys, this is stupid at its best! First idea, easy and shalow! should i say more? the layout is awful, the shadows are all twisted! and theres no signature! 2/10 cause they come from a country that i love!

is there life before death?

kre8's picture
kre8
Activity Score 989

i think this ad is cool guys, nice one.
ignore this mutants comment. ney frances would probably find something negative to say if someone left a briefcase with a million bucks on his doorstep. "i dont like the case" "its not leather" "why would you stack the money like that?" "you mean i have to count all of that?"

chintan ruparel's picture
chintan ruparel
Activity Score 1516

do u hav 2 pick on everyone, loser?! everyone has his own point of view...u giv urs n move on...simple as that, get it?

~ old habits die hard, older ones never do ~

kre8's picture
kre8
Activity Score 989

yes.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

do u hav 2 pick on everyone, loser?! everyone has his own point of view...u giv urs n move on...simple as that, get it?

~ old habits die hard, older ones never do ~

kre8's picture
kre8
Activity Score 989

yes.

Ney Frances's picture
Ney Frances
Activity Score 660

keep your references like that my friend and you will only see a briefcase with a millon bucks if someone left it!

is there life before death?

msred's picture
msred
Activity Score 491

i thought that was extremely funny.

slim's picture
slim
Activity Score 1047

Fantastic ad. Simple and fun. It's a chocolate bar so there's really no sales pitch that will make people want to buy it. (happy for you to suggest one).

The fact that there's no 'signature' as you put it is a plus. The best ads are ones that don't look like ads, ie. that don't have logo/tagline bottom right corner. This is advertising 101 and it worries me that you're unaware of it.

Ney Frances's picture
Ney Frances
Activity Score 660

agreed with the sgnature/logo comment! But this is far from fantastic, what is the first thing that you think when i say that my product is named Lion???? the answer is their ad! If you think that relate the name of the product with the benefit is clever you should think harder! but who am I to judge your way to think! If you say is fantastic, it really might be, but only to you! Sorry!

is there life before death?

slim's picture
slim
Activity Score 1047

what

Ney Frances's picture
Ney Frances
Activity Score 660

I agree with your tagline/signature statement!

But there is nothing fantastic on the ad! Any product named lion would fit in this ad! And the "twist" they´ve made is so easy that makes me wanna kill some lions!

Great idea would be: the chocolate as Cannes Lion! incredible fantastic, c´mon!

is there life before death?

Endeio's picture
Endeio
Activity Score 270

Juvenile. 1/10

justpassingby's picture
justpassingby
Activity Score 1368

it bites

slimseni's picture
slimseni
Activity Score 85

anyone that doesnt like this ad has got beef (perhaps the one missing from the fridge)
ATH
(Always Trigger-Happy)

addyhoch10's picture
addyhoch10
Activity Score 2592

i wonder what a lion bar that ate this whole turkey tastes like...
never really liked this 'lion biting stuff' idea. sorry but this one's disgusting.

sascha's picture
sascha
Activity Score 113

Hehe..well a turkish lion bar it is..

lickytongue's picture
lickytongue
Activity Score 12

hehe, don't go near that flesh-eating chocolate bar.

Nthngmn's picture
Nthngmn
Activity Score 626

What kinda skeleton is that? Looks ancient. Mmmmmm pterodactyl burger.

I agree with Ney Frances: Named Lion.....Lion Eats.....Eats turkey. Try again boys.

drunkard's picture
drunkard
Activity Score 113

BRILLIANT!

deep_tracy's picture
deep_tracy
Activity Score 588

boring first-thought. like ney frances said, stupid and easy.

tuttu's picture
tuttu
Activity Score 10

so...the lion bar ate the turkey? thanks for clarifying that guys. i was just lost. i wonder if it will eat me too?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i'm going to be very picky here. lions don't clean bones that well. hyenas do. the lions eat the prey as best they could with the teeth that they have, then, hyenas come along and pick the bones clean. (bear in mind that hyenas also do their own hunting, they are quite formidable at it, but will also steal food from other animals)

also, it's bad to keep chocolate in the fridge. it causes the chocolate to deteriorate faster, causing that odd white film that you sometimes find... not that this chocolate is going to be of any serious caliber.

summation: i would never buy this chocolate bar based on the ad, however i doubt i'm the target.

Ney Frances's picture
Ney Frances
Activity Score 660

They have hyenas as target! can´t you see?

is there life before death?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

how could i have missed that? i had the answer all along. it's always the hyenas. always. thanks Ney.

ivan's picture
ivan

love your scientific approach ellehcimeo.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

thanks ivan. i loves me a good episode of National Geographic!

addyhoch10's picture
addyhoch10
Activity Score 2592

well, ok, another explanation: with a lion bar in your fridge you just get sick of all this other non lion bar food and as nobody eats it the tender turkey meat just rots off the bone. hmm..

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