Agency Network: 
March 2008

Print advertisment created by Leo Burnett, Egypt for Link dsl, within the category: Professional Services.

One less thing to worry about online.

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art Directors: Tameem Youness, Mohamed Fouad
Copywriter: Mohamed Hamdalla
Photographer: Husien Shaban

Comments (14)

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phantasmagorovich's picture
Activity Score 10

I don't get it.

Is that guy supposed to be the Virus? Then why does his nametag say he's a download dealer? And how do I not have to worry about him anymore? He looks pretty menacing to me.

I'm a question mark.

consolidated.db's picture
Activity Score 545

and if he's the virus, why is he wearing the mask? he can't make himself sick from himself.

the virus is the threat, he only needs a mask if an anti-virus as at work...

phantasmagorovich's picture
Activity Score 10

Alright, so the mask means that link DSL makes viruses less vulnerable to Anti-Virus-Programs. Now there's a benefit!

Ghandour's picture
Activity Score 24

ya its true!!! if hes a Virus why the name tag is Download dealer??!!!!

andrej dwin's picture
andrej dwin
Activity Score 937

good eye, guys.
but the answer is pretty simple. when they were translating the ad into English to put it here, they've forgotten to change the tag from the previous ad.
you know, there ARE countries that don't have English as mother tongue. strange as that sounds...

AdArena: Sex Sells

theanc's picture
Activity Score 2783

I didn't get why I don't need to worry anymore. Anyone?
BTW really nice photos.


Frits Harkema's picture
Frits Harkema
Activity Score 713

A lot more things to worry about in print.

picktokyo's picture
Activity Score 1404


sparky's picture
Activity Score 454

wierd ad, weak idea.

fifilo's picture
Activity Score 74

These people are inside the computer world that is why one guy is wearing a musk. Look at the roof.

adryha's picture
Activity Score 65

Googoo jajaja

Guest's picture

so the viruses allways have arab names...

Guest's picture

Ridiculous, and not in a good way.

morrgan111's picture
Activity Score 3

Maybe he's not the virus, maybe he's the pc user and he's wearing a mask because he is protected in a virused environment. Quite tricky actually, it's the only logical explanation I can come with.