LiNing Sports: Phoenix

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

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20 comments

Lip's picture
Lip
234 pencils

Nice concept.

Pedro Paes
www.labomboneracriativa.blogspot.com

vinaywins's picture
vinaywins
138 pencils

Gr8 art direction

Vinaywins
www.freewebs.com/vinaywins

efox5's picture
efox5
85 pencils

wow, great art direction!

visceral's picture
visceral
27 pencils

Nice

frenchdriver's picture
frenchdriver
24 pencils

Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...

frenchdriver's picture
frenchdriver
24 pencils

Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...

PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p

R. Rinaldi's picture
R. Rinaldi
686 pencils

Next

达芬奇's picture
达芬奇
52 pencils

请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊?:)

设计生活

达芬奇's picture
达芬奇
52 pencils

原来是上海的李奥贝纳 :)表现手法不错:)

设计生活

EddieZhao210004's picture
EddieZhao210004
68 pencils

Dragon should be better, i think

robottttrockkkk's picture
robottttrockkkk
814 pencils

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

raverus's picture
raverus
1478 pencils

wow

*dragon=guy
phoenix=girl

Luis Maram's picture
Luis Maram
252 pencils

Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.

prumba's picture
prumba
2 pencils

Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.

http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280

The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.

poojagadodia's picture
poojagadodia
194 pencils

http://www.WATGame.com
beautiful,creative n effective

i2kreativ's picture
i2kreativ
4 pencils

Ramesh

The ad is very good
i hav a doubt how they made the prop/ filters

i2kreativ's picture
i2kreativ
4 pencils

Ramesh
Pls tell me soon

keithhy's picture
keithhy
2 pencils

WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!

awenindo's picture
awenindo
215 pencils

art is awesome

ouyang's picture
ouyang
2 pencils

The long and short of it is that you want to highlight those times when you feel most alive. What makes you feel creative, happy, free, a sense of belonging?
Now that you have your passion in mind it's time to start making it happen. http://www.botte-ugg-bottes.com

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