LiNing Sports: Phoenix

LiNing Sports: Phoenix

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

Your rating: None Average: 6.4 (22 votes)

Comments

Nice concept.

Pedro Paes
www.labomboneracriativa.blogspot.com

vinaywins's picture

Gr8 art direction

Vinaywins
www.freewebs.com/vinaywins

wow, great art direction!

Nice

Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...

Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...

PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p

Next

请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊?:)

原来是上海的李奥贝纳 :)表现手法不错:)

Dragon should be better, i think

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

wow

*dragon=guy
phoenix=girl

Luis Maram's picture

Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.

Creativity is an inner monster.
http://blog.luismaram.com

Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.

http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280

The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.

http://www.WATGame.com
beautiful,creative n effective

Ramesh

The ad is very good
i hav a doubt how they made the prop/ filters

Ramesh
Pls tell me soon

WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!

art is awesome

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