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Phoenix

Agency: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by Leo Burnett, China for LiNing Sports, within the category: Retail Services.

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi

Comments (20)

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Highest Rated

visceral's picture
visceral
Activity Score 27

Nice

Lip's picture
Lip
Activity Score 234

Nice concept.

Pedro Paes
www.labomboneracriativa.blogspot.com

vinaywins's picture
vinaywins
Activity Score 138

Gr8 art direction

Vinaywins
www.freewebs.com/vinaywins

efox5's picture
efox5
Activity Score 85

wow, great art direction!

visceral's picture
visceral
Activity Score 27

Nice

frenchdriver's picture
frenchdriver
Activity Score 24

Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...

frenchdriver's picture
frenchdriver
Activity Score 24

Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...

PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Next

达芬奇's picture
达芬奇
Activity Score 52

请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊?:)

设计生活

达芬奇's picture
达芬奇
Activity Score 52

原来是上海的李奥贝纳 :)表现手法不错:)

设计生活

EddieZhao210004's picture
EddieZhao210004
Activity Score 68

Dragon should be better, i think

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

raverus's picture
raverus
Activity Score 1476

wow

*dragon=guy
phoenix=girl

Luis Maram's picture
Luis Maram
Activity Score 252

Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.

prumba's picture
prumba
Activity Score 2

Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.

http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280

The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.WATGame.com
beautiful,creative n effective

i2kreativ's picture
i2kreativ
Activity Score 4

Ramesh

The ad is very good
i hav a doubt how they made the prop/ filters

i2kreativ's picture
i2kreativ
Activity Score 4

Ramesh
Pls tell me soon

keithhy's picture
keithhy
Activity Score 2

WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!

awenindo's picture
awenindo
Activity Score 215

art is awesome

ouyang's picture
ouyang
Activity Score 2

The long and short of it is that you want to highlight those times when you feel most alive. What makes you feel creative, happy, free, a sense of belonging?
Now that you have your passion in mind it's time to start making it happen. http://www.botte-ugg-bottes.com

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