The red power.
Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008
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20 Comments
Nice concept.
Pedro Paes
www.labomboneracriativa.blogspot.com
Gr8 art direction
Vinaywins
www.freewebs.com/vinaywins
Vinaywins
wow, great art direction!
Nice
Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...
Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...
PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p
Next
请问上面的凤凰是用什么软件做的啊？这个是中国的那家广告公司设计的啊？：）
设计生活
原来是上海的李奥贝纳 ：）表现手法不错：）
设计生活
Dragon should be better, i think
me gusta el concepto, chevre la direccion de arte.
..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊？这个是中国的那家广告公司设计的啊 jjejeje =P
[ http://eltubedeyou.blogspot.com ]
wow
*dragon=guy
phoenix=girl
Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.
http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280
The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.
http://www.WATGame.com
beautiful,creative n effective
http://www.WATGame.com
Ramesh
The ad is very good
i hav a doubt how they made the prop/ filters
Ramesh
Ramesh
Pls tell me soon
Ramesh
WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!
art is awesome
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