LiNing Sports: Phoenix

LiNing Sports: Phoenix

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

Your rating: None Average: 6.4 (22 votes)
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Comments

Submitted by Pedro Paes on Sat, 2008-06-07 11:38.

Nice concept.

Pedro Paes
www.labomboneracriativa.blogspot.com

vinaywins's picture
Submitted by vinaywins on Sat, 2008-06-07 12:23.

Gr8 art direction

Vinaywins
www.freewebs.com/vinaywins

Submitted by efox5 on Sat, 2008-06-07 12:30.

wow, great art direction!

Submitted by visceral on Sat, 2008-06-07 18:19.

Nice

Submitted by Dan The Man on Sat, 2008-06-07 23:24.

Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...

Submitted by Dan The Man on Sat, 2008-06-07 23:28.

Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...

PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p

Submitted by R. Rinaldi on Sun, 2008-06-08 01:38.

Next

Submitted by 达芬奇 on Sun, 2008-06-08 03:26.

请问上面的凤凰是用什么软件做的啊？这个是中国的那家广告公司设计的啊？：）

Submitted by 达芬奇 on Sun, 2008-06-08 03:32.

原来是上海的李奥贝纳 ：）表现手法不错：）

Submitted by EddieZhao210004 on Sun, 2008-06-08 04:05.

Dragon should be better, i think

Submitted by ren.zo on Sun, 2008-06-08 13:52.

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊？这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

Submitted by raverus on Sun, 2008-06-08 20:37.

wow

*dragon=guy
phoenix=girl

Luis Maram's picture
Submitted by Luis Maram on Sun, 2008-06-08 21:34.

Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.

Creativity is an inner monster.
http://blog.luismaram.com

Submitted by prumba on Mon, 2008-06-09 01:29.

Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.

http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280

The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.

Submitted by poojagadodia on Mon, 2008-06-09 05:12.

http://www.WATGame.com
beautiful,creative n effective

Submitted by i2kreativ on Mon, 2008-06-09 08:08.

Ramesh

The ad is very good
i hav a doubt how they made the prop/ filters

Submitted by i2kreativ on Mon, 2008-06-09 08:11.

Ramesh
Pls tell me soon

Submitted by keithhy on Wed, 2008-06-11 04:51.

WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!

Submitted by awenindo on Thu, 2008-06-12 14:36.

art is awesome

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