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Lion, 2

Agency: 
Published/Aired: 
April 2008
Description: 

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi

Comments (7)

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Highest Rated

Guest's picture
Guest

its a rip off idea from a NIKE ad

efox5's picture
efox5
Activity Score 85

Nice campaign!

Jet Lee's picture
Jet Lee
Activity Score 127

The art direction is great.
But I find this campaign a tad too similar to the Nike 'Unleash' Campaign for Singapore's football team:

http://www.theurbanwire.com/stories/images/stories/unleash_lionkhairul...

http://www.theurbanwire.com/stories/images/stories/unleash_singteam.jpg

okmar's picture
okmar
Activity Score 29

In china they position their stores next to the nike stores so the campaign similarity is most likely not a coincidence

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.WATGame.com
beautiful art direction.,....

mellow yu's picture
mellow yu
Activity Score 2

In fact,this campaign too early than Nike 'Unleash' Campaign .ShangHai leoburnett carried out the NEW

campaign end of the last year.

Actually,this campaign from executive,ideas to charming than Singapore's Nike 'Unleash' Campaign.er...the sportsman as brave as a lion.How smooth glossy hair with lion.. GOOD Artist!:)

If,If change back lining's logo into nike's .I should never have doubted.

ah....U know, what i mean?

达芬奇's picture
达芬奇
Activity Score 52

这个狮子是用什么软件执行的啊

设计生活

Guest's picture
Guest

its a rip off idea from a NIKE ad

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