LiNing Sports: Lion, 2

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

7 comments

efox5's picture
efox5
85 pencils

Nice campaign!

Jet Lee's picture
Jet Lee
127 pencils

The art direction is great.
But I find this campaign a tad too similar to the Nike 'Unleash' Campaign for Singapore's football team:

http://www.theurbanwire.com/stories/images/stories/unleash_lionkhairul...

http://www.theurbanwire.com/stories/images/stories/unleash_singteam.jpg

okmar's picture
okmar
29 pencils

In china they position their stores next to the nike stores so the campaign similarity is most likely not a coincidence

poojagadodia's picture
poojagadodia
194 pencils

http://www.WATGame.com
beautiful art direction.,....

mellow yu's picture
mellow yu
2 pencils

In fact,this campaign too early than Nike 'Unleash' Campaign .ShangHai leoburnett carried out the NEW

campaign end of the last year.

Actually,this campaign from executive,ideas to charming than Singapore's Nike 'Unleash' Campaign.er...the sportsman as brave as a lion.How smooth glossy hair with lion.. GOOD Artist!:)

If,If change back lining's logo into nike's .I should never have doubted.

ah....U know, what i mean?

达芬奇's picture
达芬奇
52 pencils

这个狮子是用什么软件执行的啊

设计生活

Guest's picture
Guest

its a rip off idea from a NIKE ad

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