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LiNing Sports: Lion, 2
The red power.
Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008
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Nice campaign!
The art direction is great.
But I find this campaign a tad too similar to the Nike 'Unleash' Campaign for Singapore's football team:
http://www.theurbanwire.com/stories/images/stories/unleash_lionkhairul...
http://www.theurbanwire.com/stories/images/stories/unleash_singteam.jp...
In china they position their stores next to the nike stores so the campaign similarity is most likely not a coincidence
http://www.WATGame.com
beautiful art direction.,....
In fact,this campaign too early than Nike 'Unleash' Campaign .ShangHai leoburnett carried out the NEW
campaign end of the last year.
Actually，this campaign from executive,ideas to charming than Singapore's Nike 'Unleash' Campaign.er...the sportsman as brave as a lion.How smooth glossy hair with lion.. GOOD Artist!:)
If,If change back lining's logo into nike's .I should never have doubted.
ah....U know, what i mean?