LiNing Sports: Lion, 1

LiNing Sports: Lion, 1

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

Your rating: None Average: 4.9 (22 votes)

Comments

-DaMontana-'s picture
Submitted by -DaMontana- on Sun, 2008-06-08 00:05.

Excellent Art Direction, many detailed, and is great how it plays with the players, just awsome

http://www.flickr.com/photos/damontana/

Submitted by R. Rinaldi on Sun, 2008-06-08 01:39.

Next

salvarredy's picture
Submitted by salvarredy on Sun, 2008-06-08 18:00.

Yeah!
the LION!
nice art direction.

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

Submitted by trickytrumps on Mon, 2008-06-09 00:52.

BRILLIANT art direction.
Proves execution matters for any idea.

Submitted by mrtalented on Mon, 2008-06-09 01:43.

why 3 people for 1 lion? why 2 lions in 1 campaign? this one should be only runner and the stallion.

Submitted by prajith kumar on Wed, 2008-06-11 09:18.

yes, i am agree with you

Submitted by EddieZhao210004 on Mon, 2008-06-09 22:49.

Eastern dragon, chinese traditional symbol, should be better. Eastern dragon, phenix and lion, mmmm, cool team!

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