LiNing Sports: Lion, 1

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008

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7 comments

-DaMontana-'s picture
-DaMontana-
118 pencils

Excellent Art Direction, many detailed, and is great how it plays with the players, just awsome

R. Rinaldi's picture
R. Rinaldi
686 pencils

Next

salvarredy's picture
salvarredy
352 pencils

Yeah!
the LION!
nice art direction.

trickytrumps's picture
trickytrumps
16 pencils

BRILLIANT art direction.
Proves execution matters for any idea.

mrtalented's picture
mrtalented
2175 pencils

why 3 people for 1 lion? why 2 lions in 1 campaign? this one should be only runner and the stallion.

prajith kumar's picture
prajith kumar
52 pencils

yes, i am agree with you

EddieZhao210004's picture
EddieZhao210004
68 pencils

Eastern dragon, chinese traditional symbol, should be better. Eastern dragon, phenix and lion, mmmm, cool team!

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