Limppano Pórus Bath Sponge: Dirty Mind, Lust

It just won’t clean the dirt within.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Director: Felipe Rodrigues
Art Directors: Felipe Gomes, Thiago Di Gregório
Copywriters: Otto Pajunk, Daniel Japa, Felipe Rodrigues
Account Director: Gustavo Oliveira
Illustrator: Estúdio Ícone

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20 comments

Spanky's picture
Spanky
4898 pencils

This has been done to death.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Indeed, and the slogan also leaves a bad taste behind - 'just' isn't the right word really - though this might be due translation. Amazing art, poor visual idea.

haole's picture
haole
52 pencils

amazing...brazil rocks...

MindDrift's picture
MindDrift
1085 pencils

Brazil is the capital of scam.

hmaffia's picture
hmaffia
745 pencils

ok

themoralist's picture
themoralist
26 pencils

I think it's the same angle, but you can't even begin to compare the two ideas. Not to mention the executions...

jorgelafonseca's picture
jorgelafonseca
12 pencils

Love the idea. Awesome art and nice copy. Congrats

ErickStow's picture
ErickStow
69 pencils

Absolutely brilliant.

ArzuBusiness's picture
ArzuBusiness
7 pencils

Kind of freaks me out a bit, but, I can see why people like it. Definitely looks like a piece from Brazil. Looks great. Cheers.

- ArzuBusiness

PetrucciaLaurent's picture
PetrucciaLaurent
13 pencils

Amazing!

And I love the honesty of these guys...I just hope that none of them is married! lol

sold's picture
sold
3219 pencils

wow, i never ever knew that men have dirt minds
this is realy new for me, a fresh aproach indeed

seriously:
artwork ROCKS
idea just ok
and argument is a HUGE cliche

common example of work that was save by the production (artwork in this case)
and the angle it is the same of that link from Eduquadra, i have a guess: they saw that one before and WOW, I HAVE AN IDEA.

this is why: we are too much inspired by ourselves

Gumba's picture
Gumba
31 pencils

Master Piece!

Spanky's picture
Spanky
4898 pencils

I love how these went from three stars yesterday to nine stars today. And how other ads posted at the same time have four or five votes, while these have 40. Looks like someone has been creating fake accounts to vote on their own work.

Also, they're still a ripoff of previous campaigns.

kleenex's picture
kleenex
26878 pencils

Awesome art.

Cacilds01's picture
Cacilds01
7 pencils

Cacilds, its great!

Creative.One's picture
Creative.One
21 pencils

I like it at all.
Clever ad with good copy/art ;)

ankitadv's picture
ankitadv
826 pencils

nice creative ad and color idea also good

my mind bursts's picture
my mind bursts
94 pencils

I don,'t see how it appeals to an audience that would buy the product.

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