Limppano Pórus Bath Sponge: Dirty Mind, Lust

It just won’t clean the dirt within.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Director: Felipe Rodrigues
Art Directors: Felipe Gomes, Thiago Di Gregório
Copywriters: Otto Pajunk, Daniel Japa, Felipe Rodrigues
Account Director: Gustavo Oliveira
Illustrator: Estúdio Ícone

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20 comments

4795 pencils

SpankyTuesday, December 11, 2012 - 16:58

This has been done to death.

7013 pencils

Jaap GrollemanTuesday, December 11, 2012 - 18:19

Indeed, and the slogan also leaves a bad taste behind - 'just' isn't the right word really - though this might be due translation. Amazing art, poor visual idea.

http://jackmancer.com/
http://twitter.com/jackmancer/

44 pencils

haoleTuesday, December 11, 2012 - 16:59

amazing...brazil rocks...

1007 pencils

MindDriftWednesday, December 12, 2012 - 09:38

Brazil is the capital of scam.

EduquadraTuesday, December 11, 2012 - 17:22

This has been done!
http://adsoftheworld.com/media/print/penguin_books_jamies_30_meals_air...
http://adsoftheworld.com/media/print/penguin_books_jamies_30_meals_man...
http://www.creativeadawards.com/get-a-hungry-mind-working-in-minutes/

686 pencils

hmaffiaTuesday, December 11, 2012 - 23:16

http://heliomaffia.com.br

26 pencils

themoralistTuesday, December 11, 2012 - 18:03

I think it's the same angle, but you can't even begin to compare the two ideas. Not to mention the executions...

12 pencils

jorgelafonsecaTuesday, December 11, 2012 - 20:14

Love the idea. Awesome art and nice copy. Congrats

63 pencils

erickstowcomTuesday, December 11, 2012 - 22:12

Absolutely brilliant.

5 pencils

ArzuBusinessWednesday, December 12, 2012 - 00:59

Kind of freaks me out a bit, but, I can see why people like it. Definitely looks like a piece from Brazil. Looks great. Cheers.

- ArzuBusiness

13 pencils

PetrucciaLaurentWednesday, December 12, 2012 - 06:52

Amazing!

And I love the honesty of these guys...I just hope that none of them is married! lol

2633 pencils

soldWednesday, December 12, 2012 - 08:26

wow, i never ever knew that men have dirt minds
this is realy new for me, a fresh aproach indeed

seriously:
artwork ROCKS
idea just ok
and argument is a HUGE cliche

common example of work that was save by the production (artwork in this case)
and the angle it is the same of that link from Eduquadra, i have a guess: they saw that one before and WOW, I HAVE AN IDEA.

this is why: we are too much inspired by ourselves

31 pencils

GumbaWednesday, December 12, 2012 - 08:29

Master Piece!

4795 pencils

SpankyWednesday, December 12, 2012 - 11:18

I love how these went from three stars yesterday to nine stars today. And how other ads posted at the same time have four or five votes, while these have 40. Looks like someone has been creating fake accounts to vote on their own work.

Also, they're still a ripoff of previous campaigns.

16752 pencils

kleenexWednesday, December 12, 2012 - 12:38

Awesome art.

7 pencils

Cacilds01Wednesday, December 12, 2012 - 13:10

Cacilds, its great!

7 pencils

Creative.OneWednesday, December 12, 2012 - 13:58

I like it at all.
Clever ad with good copy/art ;)

5 pencils

botelho_rjWednesday, December 12, 2012 - 17:25

Some steps of this work!
http://www.estudioicone.com/blog/2012/12/esse-so-nao-limpa-por-dentro/

826 pencils

ankitadvThursday, December 13, 2012 - 06:31

nice creative ad and color idea also good

http://ankitadv.blogspot.in

94 pencils

my mind burstsSaturday, December 15, 2012 - 12:32

I don,'t see how it appeals to an audience that would buy the product.

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