Dirty Mind, Lust

December 2012

It just won’t clean the dirt within.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Creative Director: Felipe Rodrigues
Art Directors: Felipe Gomes, Thiago Di Gregório
Copywriters: Otto Pajunk, Daniel Japa, Felipe Rodrigues
Account Director: Gustavo Oliveira
Illustrator: Estúdio Ícone

Comments (20)

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Highest Rated

my mind bursts's picture
my mind bursts
Activity Score 94

I don,'t see how it appeals to an audience that would buy the product.

Spanky's picture
Activity Score 4899

This has been done to death.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Indeed, and the slogan also leaves a bad taste behind - 'just' isn't the right word really - though this might be due translation. Amazing art, poor visual idea.

haole's picture
Activity Score 121

amazing...brazil rocks...

hmaffia's picture
Activity Score 746


themoralist's picture
Activity Score 26

I think it's the same angle, but you can't even begin to compare the two ideas. Not to mention the executions...

jorgelafonseca's picture
Activity Score 12

Love the idea. Awesome art and nice copy. Congrats

ErickStow's picture
Activity Score 69

Absolutely brilliant.

ArzuBusiness's picture
Activity Score 7

Kind of freaks me out a bit, but, I can see why people like it. Definitely looks like a piece from Brazil. Looks great. Cheers.

- ArzuBusiness

PetrucciaLaurent's picture
Activity Score 13


And I love the honesty of these guys...I just hope that none of them is married! lol

sold's picture
Activity Score 3305

wow, i never ever knew that men have dirt minds
this is realy new for me, a fresh aproach indeed

artwork ROCKS
idea just ok
and argument is a HUGE cliche

common example of work that was save by the production (artwork in this case)
and the angle it is the same of that link from Eduquadra, i have a guess: they saw that one before and WOW, I HAVE AN IDEA.

this is why: we are too much inspired by ourselves

Gumba's picture
Activity Score 31

Master Piece!

Spanky's picture
Activity Score 4899

I love how these went from three stars yesterday to nine stars today. And how other ads posted at the same time have four or five votes, while these have 40. Looks like someone has been creating fake accounts to vote on their own work.

Also, they're still a ripoff of previous campaigns.

kleenex's picture
Activity Score 45427

Awesome art.

Cacilds01's picture
Activity Score 7

Cacilds, its great!

Creative.One's picture
Activity Score 21

I like it at all.
Clever ad with good copy/art ;)

botelho_rj's picture
Activity Score 60
ankitadv's picture
Activity Score 818

nice creative ad and color idea also good

my mind bursts's picture
my mind bursts
Activity Score 94

I don,'t see how it appeals to an audience that would buy the product.