Limppano: Chicken fossil

Don't leave dirt in the kitchen for too long.
Cleaning Sponges

Advertising agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art Director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Artluz Studio
Client: Limppano
Product: Cleaning sponges
Published: April 2011


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

For some reason it instantly reminded me to these:

I think the above one is a bit forced, which has to do with the copy as well. But c'mon it's sponges, why show a whole chicken?

atb2005's picture
13567 pencils

The one above is not a bit forced; it's SUPER forced. What is that dirt that one leaves on the floor (unless that's a different surface) that turns into a "chicken fossil"?

The Surfrider Foundation campaign was great.

ace85le's picture
3939 pencils

Agree and agree.


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Huub's picture
248 pencils


Duckman's picture
520 pencils

I thought it's from the same agency

Trifles make perfection, and perfection is no trifle.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Exactly! Though of this ad instantly...although I doubt the target...sorry...person, will recall, but still feels like a Rip kinda

arke1's picture
237 pencils

"Dont leave dirt in the kitchen for too long" oh really? thanks for the hot tip.

Hammad S's picture
Hammad S
492 pencils

I don't get it =/

MidasTouch's picture
1024 pencils

Bof! Too "first idea"

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Glut's picture
3947 pencils

not good art at all, and the idea is very weak.

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