Limited Edition Collectible Toys: Freddy

New horror toys just arrived.

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domngos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss

November 2012


GrumpyArtDirector's picture
858 pencils

Truly awful.

Klara K.'s picture
Klara K.
3343 pencils

Same not-thought-through thing done four times.

Sabbir.vai's picture
43 pencils

Apart from the Excellent finished photo editing, the ad is horrible in every way. This fails to meet the primary requirements of a successful communication, which is influencing the positive buying behavior of the end consumers.

Since its a horror toy and its limited edition, so the focus is rightly put on that, but in a wrong way. Instead of creating appeal for falling for it, children will scare (or disgust) away from it.

I'd rather think the ad could have used the actual character/s in the ad and picture the details of it in a horrifying way as if its a real horror character; and then the punch line of it being a limited edition toy. For instance - "Horror is all yours now; keep it and play it"

I really don't know how this ad is going to sell.


dearturki's picture
311 pencils

Or having the real characters doing funny for the kids, so they not really scary, on the contrary they can be friends or fun toys rather scaring them, i won't buy it for my kids!

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