LILT Milan association against cancer: Checklist

Did you wash your hands after taking the mail?
Did you choose a password containing
At least 15 numbers and 17 letters?
Did you turn off the gas? Are you sure of it?
Did you call your son at least 4 times?
Did you go back to check if you locked the car?
Did you remember to move the thesaurus dictionary slightly to the left?
Did you kill off all the mites hidden in your home?
And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis con save your life.

Advertising Agency: TBWA/ITALIA, Milan, Italy
Executive Creative Director: Paul Wauters
Copywriter: Anna Palamà, Gabriele Caeti
Art Director: Cristina Baccelli, Rossana Tocchi
Design: H-57


brandingworthspreading's picture
648 pencils

The retro look makes it more attractive. You want to know what it says... Good one

silvi's picture
4172 pencils

I think retro look doesn´t have sense in this case.

WillyLatasa's picture
616 pencils

Agree with Silvi. Like the idea, not so much the execution.

"Bright ideas bring better results"

cop's picture
18 pencils

bad idea, nice execution

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