Lika Gum: Out of this world, 3
Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh


33 Comments
i don´t get it...
please, explain
Not linked with the product, just a visual joke.
Totally agree. Even if the visual joke contains the product, there is disturbing disconnection between the headline and the product itself. Why is it out of this word REALLY? Look at that ad with the gum used as a hot air ballon. Of course you can't fly with them really, but they are ACTUALLY big. I have no clue what makes this gum 'out of this world'. Are there alien stickers in it, are they green with big black eyes or what?
no! the second "head" is a bubble from the gum!
How is it not linked to the product. He is blowing a bubble...
IT IS!
it's not a 2 heads man: it'a a head and a big bubble.
(well ok I didn't get it at first)
but that's the point...it's suppose to look like a two headed alien....
Absolutely! Thats what they called 'out of the world'!
withalltherespects
these rock. very fresh approach to a dumb category.
Well, the approach is not new albeit more tightly knit with the product here. Love the art direction.
http://adsoftheworld.com/cannes_lions_2007_winners_outdoor_gold
Love it! Nice idea.
Excellent.
lol, at first i didnt get it - but when i clicked it did make me giggle. Nice ad, but I think the idea could have been pushed a little further...but im not too sure how.
The Lika Gum campaign can be summed up in one word: funny.
I love it
I love these. Totally unexpected.
Love this with all my heart.
Say my name, say my name...
A smart approach after a really long time. i like! :)
http://www.monkeyworks.in/
haha..very nice...
dont get it
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
no surprise.
I get it....and I like
I love it .. that's the Egyptian humor
saher
www.crispdesign.ca
for awards only...? then ok. but its 2much!
from the target group point of view. yes i would fid it cool when i was 15! execution could be a little more freakier....
It's strange yeah... and that's why that's good.
i get it and i do NOT like it... it's very disturbingly wrong. a bubble surely won't alter the position of your head
you belong in the marketing department.
spookitivity...great
great
Clap Clap Clap!!!
hahaha XD
10/10 out of this world:)
hopa, scuze