Lika Gum: Out of this world, 3

Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh

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33 comments

Hiperion's picture
Hiperion
3138 pencils

i don´t get it...
please, explain

talkingisfree's picture
talkingisfree
2464 pencils

Not linked with the product, just a visual joke.

Dzsoi's picture
Dzsoi
5114 pencils

Totally agree. Even if the visual joke contains the product, there is disturbing disconnection between the headline and the product itself. Why is it out of this word REALLY? Look at that ad with the gum used as a hot air ballon. Of course you can't fly with them really, but they are ACTUALLY big. I have no clue what makes this gum 'out of this world'. Are there alien stickers in it, are they green with big black eyes or what?

Guest's picture
Guest

no! the second "head" is a bubble from the gum!

Conrad's picture
Conrad
3 pencils

How is it not linked to the product. He is blowing a bubble...

adicted's picture
adicted
74 pencils

IT IS!
it's not a 2 heads man: it'a a head and a big bubble.
(well ok I didn't get it at first)

bad astronaut's picture
bad astronaut
544 pencils

but that's the point...it's suppose to look like a two headed alien....

Adaddicted's picture
Adaddicted
3435 pencils

Absolutely! Thats what they called 'out of the world'!

withalltherespects

sloppy4's picture
sloppy4
1496 pencils

these rock. very fresh approach to a dumb category.

Takmelius's picture
Takmelius
198 pencils

Well, the approach is not new albeit more tightly knit with the product here. Love the art direction.

http://adsoftheworld.com/cannes_lions_2007_winners_outdoor_gold

jamesrothenburg's picture
jamesrothenburg
554 pencils

Love it! Nice idea.

Ensamblador's picture
Ensamblador
237 pencils

Excellent.

J Designer's picture
J Designer
2420 pencils

lol, at first i didnt get it - but when i clicked it did make me giggle. Nice ad, but I think the idea could have been pushed a little further...but im not too sure how.

Reality Check's picture
Reality Check
1744 pencils

The Lika Gum campaign can be summed up in one word: funny.

Prime83's picture
Prime83
497 pencils

I love it

maranca82's picture
maranca82
422 pencils

I love these. Totally unexpected.

R U serious's picture
R U serious
405 pencils

Love this with all my heart.

Say my name, say my name...

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

A smart approach after a really long time. i like! :)

brainslashed's picture
brainslashed
32 pencils

haha..very nice...

xcreativity's picture
xcreativity
2374 pencils

dont get it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture
bad astronaut
544 pencils

no surprise.

Phil Lestino's picture
Phil Lestino
1660 pencils

I get it....and I like

saherwafai's picture
saherwafai
114 pencils

I love it .. that's the Egyptian humor

wildbore's picture
wildbore
749 pencils

for awards only...? then ok. but its 2much!

netei's picture
netei
215 pencils

from the target group point of view. yes i would fid it cool when i was 15! execution could be a little more freakier....

adicted's picture
adicted
74 pencils

It's strange yeah... and that's why that's good.

michelangelo's picture
michelangelo
660 pencils

i get it and i do NOT like it... it's very disturbingly wrong. a bubble surely won't alter the position of your head

bad astronaut's picture
bad astronaut
544 pencils

you belong in the marketing department.

raghavendra's picture
raghavendra
232 pencils

spookitivity...great

cruzialx's picture
cruzialx
194 pencils

great

aaaron's picture
aaaron
103 pencils

Clap Clap Clap!!!

pepsiice's picture
pepsiice
253 pencils

hahaha XD

shortafella's picture
shortafella
1055 pencils

10/10 out of this world:)

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