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Out of this world, 3

Agency: 
Published/Aired: 
March 2010
Description: 
Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh

Comments (33)

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Highest Rated

michelangelo's picture
michelangelo
Activity Score 660

i get it and i do NOT like it... it's very disturbingly wrong. a bubble surely won't alter the position of your head

Hiperion's picture
Hiperion
Activity Score 3138

i don´t get it...
please, explain

talkingisfree's picture
talkingisfree
Activity Score 2712

Not linked with the product, just a visual joke.

Dzsoi's picture
Dzsoi
Activity Score 8302

Totally agree. Even if the visual joke contains the product, there is disturbing disconnection between the headline and the product itself. Why is it out of this word REALLY? Look at that ad with the gum used as a hot air ballon. Of course you can't fly with them really, but they are ACTUALLY big. I have no clue what makes this gum 'out of this world'. Are there alien stickers in it, are they green with big black eyes or what?

Guest's picture
Guest

no! the second "head" is a bubble from the gum!

Conrad's picture
Conrad
Activity Score 3

How is it not linked to the product. He is blowing a bubble...

adicted's picture
adicted
Activity Score 74

IT IS!
it's not a 2 heads man: it'a a head and a big bubble.
(well ok I didn't get it at first)

bad astronaut's picture
bad astronaut
Activity Score 544

but that's the point...it's suppose to look like a two headed alien....

Adaddicted's picture
Adaddicted
Activity Score 3435

Absolutely! Thats what they called 'out of the world'!

withalltherespects

sloppy4's picture
sloppy4
Activity Score 1494

these rock. very fresh approach to a dumb category.

Takmelius's picture
Takmelius
Activity Score 203

Well, the approach is not new albeit more tightly knit with the product here. Love the art direction.

http://adsoftheworld.com/cannes_lions_2007_winners_outdoor_gold

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Love it! Nice idea.

Ensamblador's picture
Ensamblador
Activity Score 239

Excellent.

J Designer's picture
J Designer
Activity Score 2420

lol, at first i didnt get it - but when i clicked it did make me giggle. Nice ad, but I think the idea could have been pushed a little further...but im not too sure how.

Reality Check's picture
Reality Check
Activity Score 2539

The Lika Gum campaign can be summed up in one word: funny.

Prime83's picture
Prime83
Activity Score 497

I love it

maranca82's picture
maranca82
Activity Score 422

I love these. Totally unexpected.

R U serious's picture
R U serious
Activity Score 416

Love this with all my heart.

Say my name, say my name...

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

A smart approach after a really long time. i like! :)

brainslashed's picture
brainslashed
Activity Score 32

haha..very nice...

xcreativity's picture
xcreativity
Activity Score 2374

dont get it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture
bad astronaut
Activity Score 544

no surprise.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I get it....and I like

saherwafai's picture
saherwafai
Activity Score 114

I love it .. that's the Egyptian humor

wildbore's picture
wildbore
Activity Score 749

for awards only...? then ok. but its 2much!

netei's picture
netei
Activity Score 215

from the target group point of view. yes i would fid it cool when i was 15! execution could be a little more freakier....

adicted's picture
adicted
Activity Score 74

It's strange yeah... and that's why that's good.

michelangelo's picture
michelangelo
Activity Score 660

i get it and i do NOT like it... it's very disturbingly wrong. a bubble surely won't alter the position of your head

bad astronaut's picture
bad astronaut
Activity Score 544

you belong in the marketing department.

raghavendra's picture
raghavendra
Activity Score 232

spookitivity...great

cruzialx's picture
cruzialx
Activity Score 194

great

aaaron's picture
aaaron
Activity Score 103

Clap Clap Clap!!!

pepsiice's picture
pepsiice
Activity Score 253

hahaha XD

shortafella's picture
shortafella
Activity Score 1063

10/10 out of this world:)

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