Lika Gum: Out of this world, 1

Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh

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17 comments

bad astronaut's picture
bad astronaut
544 pencils

I like!

logansrun's picture
logansrun
8 pencils

creepy awesome concept!

Shawali's picture
Shawali
8385 pencils

Mmmh, it's bit forced... You should be able to see some light through the bubble gum, and looking at the logo, dark and gloomy doesn't seem to be the right tone.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture
Shawali
8385 pencils

Mmmh, it's a little bit forced... You should be able to see some light through the bubble gum, and looking at the logo, dark and gloomy doesn't seem to be the right tone.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

lavozdelprocer's picture
lavozdelprocer
19 pencils

Good one, i don't agree with Shawali when he says that we should see some light through the bubble gum, that would totally kill the idea.

J Designer's picture
J Designer
2420 pencils

I like this one the most.

thaistylez's picture
thaistylez
224 pencils

cool !

tirthomitro's picture
tirthomitro
2720 pencils

i mean... guys gimme' sum o' the stuff u smokin'!!!

they showed me a picture & i laughed
dignity has never been photographed

premc's picture
premc
917 pencils

8.5/10

like the thought !!

radical

xcreativity's picture
xcreativity
2374 pencils

good art

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Phil Lestino's picture
Phil Lestino
1670 pencils

Wheres the gum, all I can see is a mutant ;-)

vinoth's picture
vinoth
48 pencils

me too...

I guess kids are the tgt for this pdt. I dont think this ad will attract kids... then wats the point in doin?

kgeiger's picture
kgeiger
7019 pencils

Congrats to the team.

adlogic.india's picture
adlogic.india
55 pencils

i liked the art, it looks different...

smartbox's picture
smartbox
177 pencils

I love this approach! Awesome

shortafella's picture
shortafella
1055 pencils

this is just GREAT! congrats!

velle's picture
velle
1550 pencils

this kind of creative process for print is the most fun: just think up a weirdwhackycrazy/sexy/cool visual associated with the benefit (blowing bubbles), then get the copywriter to write a line for it.
this is really goood.

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