Lihom: Tray

So good, you'll forget everything else.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Junho Jang
Art Directors: Hyunjun Choi, Yoori Ahn
Copywriters: Yunna Lee, Ron Thomson
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
Published: November 2008

22 comments

erin montemurro's picture
erin montemurro
373 pencils

looks like North Korean dinner menu

how do like them apples

Guest's picture
Guest

You seem like you don't know anything about North Korea. North Koreans cannot even eat rice as dinner. Their main dishes have become corn or potatoes long ago.

the_dejawoo's picture
the_dejawoo
98 pencils

This idea had been done by O&M Bangkok, several years ago. (For Singha Beer)

Guest's picture
Guest

done

Guest's picture
Guest

any constructive criticism...?

Crisp One's picture
Crisp One
2007 pencils

do your research before you execute an idea

Brainsugar's picture
Brainsugar
1587 pencils

Here is one: Don't do what has been done before. Invent.

Guest's picture
Guest

bad...........

Guest's picture
Guest

poor idea

Guest's picture
Guest

I Wonder, if the image change to a complete dinner table that very complete menu on it by replace by rice.. but anyway this is good..

Guest's picture
Guest
Guest's picture
Guest

simple. well done.

Guest's picture
Guest

nice stuff. simple and clever

Guest's picture
Guest

Lazy, my friend. You can't just tell, that this product is so good, that it takes over anything else... it just would be too easy.

Guest's picture
Guest

Agreed, it´s to easy. It´s not bad, but it reminds me of advertsing from the nineties. And the payoff itselv assumes that the readers are stupid morons who actually believes anything they see in an ad.

erin montemurro's picture
erin montemurro
373 pencils

how about expanding the idea and lay out a traditional korean surasung setting with all the side dishes being rice

how do like them apples

Guest's picture
Guest

Nice idea ... even if done before. (i'm sure the creatives of the agency did not knew about the existing idea, no did hi....) so i rate you with a 4/10.Clean work!

Guest's picture
Guest

GREAT

Guest's picture
Guest

old

kuntalchaks's picture
kuntalchaks
6 pencils

hey nice job

Guest's picture
Guest

This idea had been done by O&M Delhi, India for Dawat Rice

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