Lihom: Sushi

So good, you'll forget everything else.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Junho Jang
Art Directors: Hyunjun Choi, Yoori Ahn
Copywriters: Yunna Lee, Ron Thomson
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
Published: November 2008

Related videos by Shutterstock

13 comments

Guest's picture
Guest

so simple. nice art direction.

Guest's picture
Guest

much better than 'tray'.

Guest's picture
Guest

Sorry guys...

Done, done and done.

Gold lion for the campaign in 2000 with Heinz, small chop and plate fill with Ketchup and 3 fries and plate fill with ketchup.

And this silver lion 2002.

http://www.netzkobold.com/uploads/pictures/heinz_tomato_ketchup.jpg

Try harder.

Guest's picture
Guest

different idea. well done guys.

Guest's picture
Guest

I insist...exact same idea. Private ad lesson for you :
1_Food with two ingredient.
2_One of the two ingredient who is originaly in bigger quantity.
3_Inversion with the product that is sold here because the product is relly good

=

EXACT same idea.

Once again : sorry, done, try again...

Guest's picture
Guest

Similar, Not the Same.

Better execution, different cultural approach.

Guest's picture
Guest

so~~~~~~ Goooooooooooooood!

Blair Semenoff's picture
Blair Semenoff
651 pencils

That's a nice steamer!!

Guest's picture
Guest

Similar, Not the Same

Better Execution, Different Approach.

Guest's picture
Guest

I am korea womam zzzz

Guest's picture
Guest

I am korea girl

Guest's picture
Guest

i wanna say ...simple light image represents image of rice succesfully. so i felt little bit more fresh even i have seen that idea often...

Guest's picture
Guest

I like the visual here way better than the tray, but the line is not quite as successful in this execution. They haven't forgotten the other ingredients, just downsized them. Still, love the simplicity.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments