LiHom pressure rice cooker: Lobster

The best is always to be envied.

Advertising Agency: Diamond Ogilvy, Seoul, Korea:
Creative Director: Yeonjoo Shin
Art Directors: Kyungseop Shin, Seunghyun Byun
Copywriters: Andy Kim, Keunho Kim
Photographer: Byungki Gwok
Chief Creative Officer: Wain Choi
Published: May 2009

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12 comments

Guest's picture
Guest

strong

Peterrr's picture
Peterrr
108 pencils

3 times the same.. rice...

alvinpck's picture
alvinpck
1467 pencils

The food is still raw...

Guest's picture
Guest

Me no understand.

valayamadvertising's picture
valayamadvertising
244 pencils

good ad - but combination only will work -
www.valayam.com

Guest's picture
Guest

nice work.

Guest's picture
Guest

This ad took way too long to understand.

Ads aren't meant to be examined they are supposed to grab your attention, first and foremost.
If there is a concept then it must be quite easy (within a millisecond) to grab.

Most consumers aren't art directors looking for that witty, clever revelation. They don't really give a sh*t.

Guest's picture
Guest

Um...Ivan...why do you not post my comments?

ivan's picture
ivan

I have no idea which were your comment. Maybe you should register so I can know who I am talking to. There can be many reasons why the system deleted your comment. Profanity, personal attack, spam, etc.

Ivan Raszl, admin of AotW

dearabby's picture
dearabby
108 pencils

I agree with Guest | Sun, 2009-08-09 10:21. It took looking at the second ad in this series, as well as the comments, to figure out that the meat/seafood/poultry is pushing the rice off of the plate because it's jealous. The visual didn't make that super clear at first glance.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Harrison's picture
Harrison
98 pencils

Welcome to 75% of these campaigns. They're mainly done for creativity. Joe public won't understand most of them.

dthlb72's picture
dthlb72
547 pencils

seems like the rice don't fit in with these dishes.... don't you think? rice is usually on it's own bowl or plate, and dishes are dishes'. you don't eat lobster with rice, don't you?... The idea seems lost, and also the creative team know nothing about food.....

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