The best is always to be envied.
Advertising Agency: Diamond Ogilvy, Seoul, Korea:
Creative Director: Yeonjoo Shin
Art Directors: Kyungseop Shin, Seunghyun Byun
Copywriters: Andy Kim, Keunho Kim
Photographer: Byungki Gwok
Chief Creative Officer: Wain Choi
Published: May 2009
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12 Comments
strong
3 times the same.. rice...
The food is still raw...
Me no understand.
good ad - but combination only will work -
www.valayam.com
www.valayam.com, www.valayam.com/blog
nice work.
This ad took way too long to understand.
Ads aren't meant to be examined they are supposed to grab your attention, first and foremost.
If there is a concept then it must be quite easy (within a millisecond) to grab.
Most consumers aren't art directors looking for that witty, clever revelation. They don't really give a sh*t.
Um...Ivan...why do you not post my comments?
I have no idea which were your comment. Maybe you should register so I can know who I am talking to. There can be many reasons why the system deleted your comment. Profanity, personal attack, spam, etc.
I agree with Guest | Sun, 2009-08-09 10:21. It took looking at the second ad in this series, as well as the comments, to figure out that the meat/seafood/poultry is pushing the rice off of the plate because it's jealous. The visual didn't make that super clear at first glance.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
Welcome to 75% of these campaigns. They're mainly done for creativity. Joe public won't understand most of them.
seems like the rice don't fit in with these dishes.... don't you think? rice is usually on it's own bowl or plate, and dishes are dishes'. you don't eat lobster with rice, don't you?... The idea seems lost, and also the creative team know nothing about food.....