LiHom pressure rice cooker: Chicken

The best is always to be envied.

Advertising Agency: Diamond Ogilvy, Seoul, Korea:
Creative Director: Yeonjoo Shin
Art Directors: Kyungseop Shin, Seunghyun Byun
Copywriters: Andy Kim, Keunho Kim
Photographer: Byungki Gwok
Chief Creative Officer: Wain Choi
Published: May 2009

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16 comments

SoCH_TO's picture
SoCH_TO
953 pencils

Nice Idea good art direction

Live with Passion

tirthomitro's picture
tirthomitro
2720 pencils

idea's ain't that good either.
but the art part rocks!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice execution, but idea dont liked

Guest's picture
Guest

Why is everyone acting like they understand this? What. Is. Going. On. Here?

just bitching's picture
just bitching
8 pencils

Srsly.

Guest's picture
Guest

Yah, I am sort of not sure if I understand it!

everartz's picture
everartz
7611 pencils

rice becomes very tender when its well cooked, so maybe using this pressure pot it becomes super tender rice!! which makes other food-mates jealous, this is my understanding, probably the idea is good but it hasnt been shown well..

| Everartz |

Guest's picture
Guest

Geez! it's just that the chicken, lobster etc. are so jealous that they are pushing the rice outa the plate. Simple!

ivan's picture
ivan

Yepp, that's correct.

Ivan Raszl, admin of AotW

Guest's picture
Guest

seems like the rice don't fit in with these dishes.... don't you think? rice is usually on it's own bowl or plate, and dishes are dishes'. you don't eat lobster with rice, don't you?... The idea seems lost, and the also the creative team know nothing about food.....

Guest's picture
Guest

Pushing the rice off the plate is far from obvious. Looks like someone dropped the plate.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Ha ha ha....nice idea n art direction as well....love it....so envied items alway been thrown away:)

tanvir

Shamail Khadija's picture
Shamail Khadija
64 pencils

Looks like someone dropped the plate? I AGREE, but this comment made me laugh.
I enjoy comments more then ads on this site.

bad astronaut's picture
bad astronaut
544 pencils

this one was the quickest read.

Guest's picture
Guest

not a good idea

Guest's picture
Guest

ok idea but the visual doesnt clearly show that the rice is being pushed out by the "jealous" food.

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