Ligy laundry powder: White flag

Ligy laundry powder: White flag

Instant white.

Advertising Agency: WhyCreative, Beijing, China
Creative Directors: DongHao, Kelvin Lai
Art Directors: Dragon Wang, Kelvin Lai
Copywriter: DongHao
Illustrator: Kelvin Bok
Photographer: Andy Low
Published: October 2007

Your rating: None Average: 7.7 (16 votes)

Comments

Submitted by sumsum on Mon, 2008-05-05 12:01.

guys, this is over the top...

Submitted by dcgroppo on Mon, 2008-05-05 12:16.

HAHAHAHAHAHA!!! Better clean your white flag before going to war!!!

Submitted by spacecadetglow on Mon, 2008-05-05 12:23.

this would have worked better as an eye drop solution. (don't shoot till you can see the whites of their eyes)

Submitted by Michael Wolmans on Thu, 2008-05-15 03:10.

No it wouldn't have. That makes no sense.

Submitted by spacecadetglow on Fri, 2008-05-16 02:29.

obviously, the flag would not play a part in that ad. perhaps that is just an american expression.
it makes perfect sense to me.

Submitted by Michael Wolmans on Fri, 2008-05-16 03:43.

ja, that's a whole new ad so your comment is useless.

Submitted by Jet Propulsion Lab on Mon, 2008-05-05 12:57.

Old Polaroid ad idea. (Brighter whites/highlights.)

Submitted by ren.zo on Mon, 2008-05-05 13:05.

jajajajajajajajajajajajajajajajajajajajajajajajajajaja

[ http://eltubedeyou.blogspot.com ]

d.w.'s picture
Submitted by d.w. on Mon, 2008-05-05 14:19.

Haha, Nice!!!

Submitted by Kris on Mon, 2008-05-05 14:30.

Jesus christ, this is a laundry detergend we're talking about. China seems to be behind on some branding classes.

Submitted by Skor on Thu, 2008-05-08 03:48.

And why is that?

Olafski001's picture
Submitted by Olafski001 on Mon, 2008-05-05 14:55.

done

(and the link is i dont know where but this is old as hell)

- Here I should have written something smarter -

Submitted by Clovis Cordova on Mon, 2008-05-05 15:41.

Old very old

Submitted by lucciano marisio on Mon, 2008-05-05 17:06.

Ésta si es buena idea (estaba al lado de dos gráficas totalmente malas por donde se les mirara)

buena!

Lu*

Submitted by roi zhang on Mon, 2008-05-05 21:25.

smart

gmint7's picture
Submitted by gmint7 on Mon, 2008-05-05 21:42.

:::J:::

nice

nice art director's name too..

Submitted by harshik suraiya on Tue, 2008-05-06 00:19.

i liked it!!!!!

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by _sai_ on Tue, 2008-05-06 02:48.

I believed this kind of product also can make a better draft

Submitted by bi bing kah on Tue, 2008-05-06 03:20.

Makes me Sleepy

Submitted by ManchuChanchu on Tue, 2008-05-06 03:27.

i like this. nice

Submitted by daprankster on Tue, 2008-05-06 04:49.

hahahahahahaha! i like it

Farfa's picture
Submitted by Farfa on Tue, 2008-05-06 09:21.

LOLLONE!!!

Submitted by Ratko on Wed, 2008-05-07 08:53.

For me the first time i see that, so its very funny !!

Submitted by Terence Makak on Sat, 2008-05-10 03:55.

I am washing.