Ligue Internationale Contre le Racisme et l’Antisémitisme (LICRA): Road worker

Your skin color. Shouldn't dictate your future.

Advertising Agency: Publicis Conseil, Paris, France
Copywriter: Fabrice Dubois
Art director: Pascale Gayraud
Photographer: Yann Robert
Chief Creative Officer: Olivier Altmann
Account Supervisors: Gaelle Morvan, Elysian Fields
Art buyer: Jean-Luc Chirio
LICRA general secretary: Richard Serero
Via: theinspirationroom

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Hibon's picture
3731 pencils

Wrong concept... this can also mean that only one baby will have a job.

Simple ideas are the best !

Guest's picture

It's clear.

shutupandgrind's picture
27 pencils

Eeeeh, racist much? Also, why aren't the white kids in clothes too? So that's telling me they don't even have jobs?


Guest's picture

You guys are over anal-izing like a bunch of stupid AEs. These work. Solid campaign.

sirvan's picture
29870 pencils

AAww, how cute. A little football player.


"I love some things, and don't love some other things."

Guest's picture

Wow how did you know the white baby on the left is destined to become a football player?

Guest's picture

And white people are never victims of racism. Isn`t that a new form of racism, really - calling you a racist because you`re white, even if you`re a newborn

lilaloo's picture
80 pencils

it's may be too funny for the subject... but cool idea !

Guest's picture


bloomonkey's picture
99 pencils

I think that these ads are terrible. Maybe I am being naive, but these ads would have been more appropriate back in the 19th century but not these days. And if it is true for our current times then shame on everyone. Is racism still really that rife!! Anywayhe looks more like a paramedic than a road worker.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Guest's picture

racism is among us

Guest's picture

I think some of your are over analyzing the campaign.
As a graphic designer I feel the concept is solid.
The message is clear and the photography and art direction are well executed, in order for the viewer to understand the ad right away.

WYK's picture
14 pencils

I love racism

apple pie's picture
apple pie
41 pencils


XQuantum's picture
63 pencils

The idea is creative but I think you should give the other babies some closes, like suits...

If you did it, it would be perfect.

Nice job anyway!

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