Ligue Internationale Contre le Racisme et l’Antisémitisme (LICRA): Cleaning lady

Your skin color. Shouldn't dictate your future.

Advertising Agency: Publicis Conseil, Paris, France
Copywriter: Fabrice Dubois
Art director: Pascale Gayraud
Photographer: Yann Robert
Chief Creative Officer: Olivier Altmann
Account Supervisors: Gaelle Morvan, Elysian Fields
Art buyer: Jean-Luc Chirio
LICRA general secretary: Richard Serero
Via: theinspirationroom

29 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe, funny visual but after you're done smiling you get the message. One that I really support as well.

Though cleaners might not like this campaign ;-)

Guest's picture
Guest

Any latino or black people would hate it.

Too much stereotypes in this ad.

Boxey's picture
Boxey
8885 pencils

I like it. I just wish the other babies were outfitted according to the futures their skin colors dictate as well--for consistency.

Billoughsby's picture
Billoughsby
5091 pencils

Agree

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

they are – they all will become caucasian sumo wrestlers

Guest's picture
Guest

hahaha great comment

velle's picture
velle
1550 pencils

LOL. that's just funny.

Guest's picture
Guest

Great!

Guest's picture
Guest

I don't think consistency would make it a stronger ad in this case. In my opinion it would only take away the "reality factor" of the ad. That moment when you realize that in real life we tend to categorize everyone according to their skin color. Even an innocent baby that has a lifetime to become anything. The comparison ties the exaggeration to a real life emotion.

velle's picture
velle
1550 pencils

i agree. it doesn't add anything.

but if you showed a row of minority race babies - an asian baby, an african american baby, a latino baby, plus one caucasian and dressed them all according to expectation, it might be just as effective as splitting them up into three ads...

but im not sure if the above method would reduce the impact somewhat.

Jotacef's picture
Jotacef
219 pencils

First, all babies should have a different custom. Part of this problem is the educational resourses, some people have no option, so, wrong....

Hibon's picture
Hibon
3731 pencils

Wrong concept... this can also mean that only one baby will have a job.

Simple ideas are the best !

jasonP's picture
jasonP
222 pencils

I like this idea very much.
This ads highlight only on the disadvantaged baby.
If other babies are costumed, it might lose the focus.

Guest's picture
Guest

other babies should have a costume

Guest's picture
Guest

other babies can be whatever they want. but the black one has a dictated future. this is the point.

velle's picture
velle
1550 pencils

yes.

Guest's picture
Guest

Definitely captured my attention!

AlfredoGil's picture
AlfredoGil
133 pencils

Definitely captured my attention! The other babies don't have a dress code because they are free to become whatever they set themselves out to be. The ad tells us this isn't the same for the newborn in the middle.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Pu capable de voir des pubs avec des bébés! (Can't stand to see any more ads with babies!)

Guest's picture
Guest

they are increasing the clichés on immigration, that's stupid

Guest's picture
Guest

Racism
Nice.

Guest's picture
Guest

Wow pretty simple and still sucks...Publicis..Come on.

Deadfamous.ca
Life after marketing.

tytpol's picture
tytpol
776 pencils

Stupid. Forced funny.

Guest's picture
Guest

Pure brain dead liberal claptrap with no thought that rises above their jerking knees.

Guest's picture
Guest

Nice & Simple.

AssassinX's picture
AssassinX
1329 pencils

Good concept.

Guest's picture
Guest

Nope. Doesn't work for me. So where are the asian babies? where are the indian babies?

shahidali's picture
shahidali
4063 pencils

The ad has certain amount of shocking elements in it, i.e. seeing the boy in cleaner's outfit shocks me. The message is very strong. Well done.

shahid

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