Lightning, 1

October 2007
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Advertising Agency: Dentsu, Beijing, China
Art Director / Copywriter: Shou Bin Tang

Comments (11)

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rocketman's picture
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right, sold, i see your point, but i think the ads you describe up there, use the same visual resource in a different way.
the fact that someone used light trails before does not mean that resource is banned from advertising for ever.
it's just a matter of finding different ways to use that resource to communicate a message.
in this case i think it was accomplished, but as you say, we could all be wrong.
if you have links to the ads you think were ripped off it would be a good idea to post them so we can all see what you mean.


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