Lighting Networks: Shadows, Rabbit

Save Electricity. Save Life.

Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Kobi Cohen
Art Director: Roi Weinberg
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Executive: Mor Reuveny
Published: December 2011

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6 comments

jhon doe's picture
jhon doe
4 pencils

great campaign.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very good campaign. Good concept good work.

Milan Solanki's picture
Milan Solanki
986 pencils

chewed concept, and not striking the chord still

Billoughsby's picture
Billoughsby
5091 pencils

I'd have rather seen the animals upright and alive on all these layouts in the set. I'm saving life with that light. Remember?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ishiboy's picture
ishiboy
497 pencils

Nice!

marano's picture
marano
348 pencils

I agree with Billoughsby here. Upright and happy would be better for all 3. If the others are meant to be dark and influential in that manner, then why not keep that message consistent? With that said, I like this campaign

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