Kateter's picture
2029 pencils

no, no, no...

chikirom's picture
133 pencils


Neilfrenchness's picture
7 pencils

Hahaha! So funny! Hail to funny ads!

ricklongo's picture
1244 pencils

Didn't get it.

andypandy's picture
14 pencils

Please help me out with this one...

XL's picture
214 pencils

If you're a small person, getting up on a ladder to change a light bulb is difficult, so the less you have to do it, the better.


Not that I think this is a good ad, though. But that's just how I read it.

monicamexico's picture
830 pencils


Flora A.'s picture
Flora A.
8 pencils

me gusta! I totally agree with the explanation. Let's have fun, guys. Thanks XL!

Matt Sniper's picture
Matt Sniper
12 pencils

The old trick of using a dwarf! How new.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Any "how many midgets does it take to change a light bulb" jokes today?

teenie's picture
1894 pencils

Now THAT would have been a funny ad!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

The answer is ten.

One to screw in the bulb, two to come up with the stupid idea, four to approve the stupid idea, one to shoot it and two to send it in to some advertising creative website.

Wake me up when it's over...

Herman V's picture
Herman V
4 pencils

It's missing something to be a good and understandable ad. Maybe the line could be different to help.

xhp's picture
543 pencils

haha so little peopel are the aim of this ad ? :'( hm

Morriz's picture
3 pencils

I know what's missing in this ad: more legs. LOL!!!!!

Turibio's picture
16 pencils

First the headline is not clear. It should have said: Tired of changing lightbulbs all the time? or something like that. Let the visual do the work, or let the writing do the work - you can't have both competing for the reader's attention (Helmut Krone, art director extraordinaire).

Drew Ovard's picture
Drew Ovard
28 pencils

Everybody must have lost their minds. This is awful.

puppiepoppy's picture
1634 pencils

Tasteless ad...

What the Hell2's picture
What the Hell2
25 pencils

whta the point??????????????????????????

capywriter's picture
5509 pencils

Crap! It's not more difficult for a dwarf to change a lightbulb... he just has to go a few steps higher? Stupid insight...

Bpitaco's picture
4 pencils

Smile, you are in cannes shortlist :)


Sir Muddy Waters's picture
Sir Muddy Waters
18 pencils

Not good one. Everybody can see that this little fellow is doing his job with no difficult. Maybe they're advertising a ladder for dwarfs.

Bpitaco's picture
4 pencils


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