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Comments (23)

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Highest Rated

Bpitaco's picture
Bpitaco
Activity Score 4

Smile, you are in cannes shortlist :)

http://www.ccsp.com.br/novo/pop_pecas.php?id=25544

Kateter's picture
Kateter
Activity Score 2029

no, no, no...

chikirom's picture
chikirom
Activity Score 133

pfff!!!

Neilfrenchness's picture
Neilfrenchness
Activity Score 7

Hahaha! So funny! Hail to funny ads!

ricklongo's picture
ricklongo
Activity Score 1244

Didn't get it.

andypandy's picture
andypandy
Activity Score 14

Please help me out with this one...

XL's picture
XL
Activity Score 214

If you're a small person, getting up on a ladder to change a light bulb is difficult, so the less you have to do it, the better.

Apparently.

Not that I think this is a good ad, though. But that's just how I read it.

monicamexico's picture
monicamexico
Activity Score 830

What?

Flora A.'s picture
Flora A.
Activity Score 8

me gusta! I totally agree with the explanation. Let's have fun, guys. Thanks XL!

Matt Sniper's picture
Matt Sniper
Activity Score 12

The old trick of using a dwarf! How new.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Any "how many midgets does it take to change a light bulb" jokes today?

teenie's picture
teenie
Activity Score 1894

Now THAT would have been a funny ad!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The answer is ten.

One to screw in the bulb, two to come up with the stupid idea, four to approve the stupid idea, one to shoot it and two to send it in to some advertising creative website.

Wake me up when it's over...

Herman V's picture
Herman V
Activity Score 4

It's missing something to be a good and understandable ad. Maybe the line could be different to help.

xhp's picture
xhp
Activity Score 543

haha so little peopel are the aim of this ad ? :'( hm

Morriz's picture
Morriz
Activity Score 3

I know what's missing in this ad: more legs. LOL!!!!!

Turibio's picture
Turibio
Activity Score 16

First the headline is not clear. It should have said: Tired of changing lightbulbs all the time? or something like that. Let the visual do the work, or let the writing do the work - you can't have both competing for the reader's attention (Helmut Krone, art director extraordinaire).

Drew Ovard's picture
Drew Ovard
Activity Score 28

Everybody must have lost their minds. This is awful.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Tasteless ad...

What the Hell2's picture
What the Hell2
Activity Score 25

whta the point??????????????????????????

capywriter's picture
capywriter
Activity Score 5509

Crap! It's not more difficult for a dwarf to change a lightbulb... he just has to go a few steps higher? Stupid insight...

Bpitaco's picture
Bpitaco
Activity Score 4

Smile, you are in cannes shortlist :)

http://www.ccsp.com.br/novo/pop_pecas.php?id=25544

Sir Muddy Waters's picture
Sir Muddy Waters
Activity Score 18

Not good one. Everybody can see that this little fellow is doing his job with no difficult. Maybe they're advertising a ladder for dwarfs.

Bpitaco's picture
Bpitaco
Activity Score 4

:)

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