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Light: Long jump

Light: Long jump
Your rating: None Average: 4.4 (31 votes)

Stronger body

Creative Director / Illustrator: Sheng Xiao
Copywriter: Xu Pan

23 Comments

Adaddicted's picture 3417 pencils

Joe La Pompe around???

withalltherespects

Axl's picture 262 pencils
1

Already done done and redone...Chinese people!

Shawali's picture 5436 pencils

Why even bother posting these?

dellsheng's picture 21 pencils

it is just a student's work,i just need a oppotunity of being a intern at shanghai's 4A advertising agency.
and i agree it is boring.

创意不好 但对于我一个学生来说 执行力应该还可以吧 我想要去4a实习的机会 希望能认识更多朋友 谢谢大家

Oso89's picture 55 pencils

I dont think this is a bad for a student, good work especially for the art direction.

PS: Im also a student, you should upload this on the students section for other kind of comments

Oso89's picture 55 pencils

I dont think this is a bad for a student, good work especially for the art direction.

PS: Im also a student, you should upload this on the students section for other kind of comments

AssassinX's picture 1347 pencils

Nice photoshop work, congrats.
Yeah the idea is notoriously over-done but I think it's a good student work especially in China.
So far as I know, some big agencies just set their regional offices in Shanghai, eg. BBH, W+K. Make sure your book is impressive enough.
也看看你学长能否帮忙,祝你好运~

dellsheng's picture 21 pencils

thank u so much.
你在4a工作吗?拉我一把吧!哈哈 我好想去实习

joelapompe's picture 2480 pencils
royschellekens's picture 396 pencils

Recycled milk

http://twitter.com/royschellekens

Hate advertising? Make better ads.

mynscl's picture 32 pencils

what do you want from a bunch of guys that had been communisly brainwashed?

they don't creat,they just copy.

Sven Gali's picture 845 pencils

BLAH

silvi's picture 4174 pencils

Not idea at all

nspad's picture 98 pencils

4.2? Really?

Mr.Zorba's picture 25 pencils

i agree with you oso89 why dont you guys just make a students section in this website so they can post their normal works away from your highness stuff ?!!

devonj's picture 4 pencils

For very educated and knowledgeable people, i am surprised at how ignorant some of your comments are. Even if you don't think its original i think some of those comments are just plain unacceptable from professionals. Axl are you xenophibic or have a problem with chinese people? To the student, continue with what you are doing-the technique is developing well and i think great things will come from you in future -right now you copy to see if you can do just as good but in time you will become more original in your executions .

Brooklander's picture 42 pencils

Idea aside, I think the art direction looks excellent for a student. I know I couldnt of made it look that good when I was a student.
I like the positioning of the product and line which keeps it simple and clear. Well done.

michelangelo's picture 662 pencils

idea: overdone. art direction: ok. photoshop: ok. as a student work: keep it up

oyna's picture 17 pencils
dellsheng's picture 21 pencils

thank u for all u guys' comments.

I don't want to explain anything about the copy thing,'cause I know as a AD student,I should know what's happenning in advertising,even I didn't mean to copy,but i have to admit that this is a copy.

Jireh88's picture 26 pencils

ok this is good.

达芬奇's picture 52 pencils

这个是用ps执行的么?我说那小人哈哈

设计生活

Ed Rapport's picture 714 pencils

So what if it's been done before.. if this is a students work, great job..

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