14 comments

Adaddicted's picture
Adaddicted
3435 pencils

Please .... no....no.... we had enough Melamine here!!!

withalltherespects

alejulimaty's picture
alejulimaty
838 pencils

que choto

jorj's picture
jorj
638 pencils

prozac

Prime83's picture
Prime83
497 pencils

a little more consistency between the copy and the communication in the art would not be bad for this campaign.

maranca82's picture
maranca82
421 pencils

So abused and overused. I wish I could give this 0 stars.

silvi's picture
silvi
4172 pencils

Anyone like this campaign? I don´t by the way

art.vs.commerce's picture
art.vs.commerce
566 pencils

very ordinary.

Roger Keynes's picture
Roger Keynes
5498 pencils

Enough with the fluid = something effect!

Will Think for Salary

shahidali's picture
shahidali
4067 pencils

looks cliche to me

shahid

everartz's picture
everartz
7611 pencils

i like this campaign coz it had strongly pissed you off! so the milk really makes you stronger ;)

| Everartz |

lynz's picture
lynz
104 pencils

okay dellsheng here is some constructive criticism for you: you say that you want to showcase your finishing work talents? In this execution you should concentrate more on the curve of the back to make it look more realistic. Are you just using the burn tool? If you worked more on the shading it would look like it is flowing much more, I think the legs look pretty good, but once it gets to the back it is lost and jumbled. Also be careful of the straight edges, it looks like you selected and cut out, try to make it look more soft and flowing (like actual milk). Yes the idea has been over worked on food, drinks, and on many different products before (like everyone has said), but almost everything has done before, so make the execution exceptional.

Good luck, I hope all goes well!

dellsheng's picture
dellsheng
21 pencils

thank u for all u guy's comments.

I don't want to explain anything about the copy,'cause I know as a AD student,I should know what's happenning in advertising,even I didn't mean to copy,but i have to admit that this is a copy.

Dzsoi's picture
Dzsoi
6312 pencils

Holly Mother of God, this is the donest concept ever.

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