Liga Peruana de Lucha Contra el Cáncer: Stephanie

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado

10 comments

luispiter's picture
luispiter
2756 pencils

nice... good idea

thedesignaddict's picture
thedesignaddict
5415 pencils

I like the photography and art direction.

ruchira's picture
ruchira
27 pencils

very nice

Rabubi's picture
Rabubi
560 pencils

I think the thought is flawed. Your instinct is to protect your eyes, not your skin.

mockingbird's picture
mockingbird
238 pencils

great campaign!

chaddy velasco's picture
chaddy velasco
95 pencils

A B and C's are there. Attention, Branding, Communication. Great Work!

Nasheet's picture
Nasheet
87 pencils

abstract

arun mahato.'s picture
arun mahato.
6 pencils

this isn,t abstract ...this is direct

Nasheet's picture
Nasheet
87 pencils

kuch zyada hi direct he

Davirus's picture
Davirus
44 pencils

"kuch zyada hi direct he"

... just talking about being abstract.

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