Liga Peruana de Lucha Contra el Cáncer: Ruben

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado

6 comments

Vingy's picture
Vingy
474 pencils

wow im not usually someone who criticize someone else work, but this campaign really sux, the idea is so bad and confusing it really wants me to cover my eyes.

nathalie d's picture
nathalie d
31 pencils

Simple idea, nice photography, bad copy.

luispiter's picture
luispiter
2756 pencils

interesting....

everartz's picture
everartz
7609 pencils

give it a thought guys what the heck is this!

| Everartz |

Glut's picture
Glut
3937 pencils

generally i like most of the works of y&r perú for this client but this isn´t the case.
I will obey my instincts and go and buy a pair of sunglasses

ElCaza89's picture
ElCaza89
323 pencils

nice insight.

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