Liga Peruana de Lucha Contra el Cáncer: Paula

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado

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11 comments

Shawali's picture
Shawali
8387 pencils

What you call instinct, i call reflex.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SuperAndrew's picture
SuperAndrew
99 pencils

I agree Shawali

luispiter's picture
luispiter
2756 pencils

i like it... nice

Nude Copy's picture
Nude Copy
1058 pencils

Ok now you are showing the picture of a girl who by reflex gifted to her made a gesture against the sun rays and saying its instinct and asking the audience to protect themselves against cancer. how exactly do u expect them to do it. hit it with a baseball bat when it comes?

shahidali's picture
shahidali
4063 pencils

Well, it seems that the sun on the eye is the problem. Doesn't correlate with the cause of cancer.

shahid

dani_boi's picture
dani_boi
159 pencils

Very nice!

dadada's picture
dadada
1719 pencils

wich instinct? how might i protect myself?

Everybody is creative, be yourself.

TommyO's picture
TommyO
1866 pencils

Very good.

maayan poplavsky's picture
maayan poplavsky
53 pencils

duz pua

AD-rian's picture
AD-rian
261 pencils

Nice insight. Bit of a translation issue there (like others said, reflex vs. instinct). Like 'm.

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