Liga Peruana Contra El Cáncer: Bar

Passivity kills. Complain if someone smokes in a bar. It's forbidden by law 29517 to smoke in public places.

Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena

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3 comments

531 pencils

vladsFriday, May 25, 2012 - 12:19

esto si es mas creible. en un bar todos fuman.

http://www.behance.net/vlads

1735 pencils

iambusySaturday, May 26, 2012 - 08:34

i love this genre.. nice campaign

busy.

1372 pencils

Fernando FernandesMonday, May 28, 2012 - 15:07

Liberdade de ter uma boa saúde! bos idéia! fumar mata! vc e ou outros! Gráfica linda. Limpa, simples e direta!

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