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Paula

Agency: 
Published/Aired: 
March 2011
Description: 

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado

Comments (11)

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Highest Rated

AD-rian's picture
AD-rian
Activity Score 261

Nice insight. Bit of a translation issue there (like others said, reflex vs. instinct). Like 'm.

Shawali's picture
Shawali
Activity Score 8442

What you call instinct, i call reflex.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

SuperAndrew's picture
SuperAndrew
Activity Score 99

I agree Shawali

luispiter's picture
luispiter
Activity Score 2756

i like it... nice

Nude Copy's picture
Nude Copy
Activity Score 1054

Ok now you are showing the picture of a girl who by reflex gifted to her made a gesture against the sun rays and saying its instinct and asking the audience to protect themselves against cancer. how exactly do u expect them to do it. hit it with a baseball bat when it comes?

shahidali's picture
shahidali
Activity Score 4069

Well, it seems that the sun on the eye is the problem. Doesn't correlate with the cause of cancer.

shahid

dani_boi's picture
dani_boi
Activity Score 166

Very nice!

dadada's picture
dadada
Activity Score 1720

wich instinct? how might i protect myself?

Everybody is creative, be yourself.

TommyO's picture
TommyO
Activity Score 1866

Very good.

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

duz pua

salvarredy's picture
salvarredy
Activity Score 354

Muy bueno! !

AD-rian's picture
AD-rian
Activity Score 261

Nice insight. Bit of a translation issue there (like others said, reflex vs. instinct). Like 'm.

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