Liga Contra el Cancer: Paula

Obey your instinct.
Protect yourself against skin cancer.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Photographer: Luis Miguel Otayza
Retoucher: Frank Delgado

March 2011


Shawali's picture
8440 pencils

What you call instinct, i call reflex.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

SuperAndrew's picture
99 pencils

I agree Shawali

luispiter's picture
2756 pencils

i like it... nice

Nude Copy's picture
Nude Copy
1054 pencils

Ok now you are showing the picture of a girl who by reflex gifted to her made a gesture against the sun rays and saying its instinct and asking the audience to protect themselves against cancer. how exactly do u expect them to do it. hit it with a baseball bat when it comes?

shahidali's picture
4069 pencils

Well, it seems that the sun on the eye is the problem. Doesn't correlate with the cause of cancer.


dani_boi's picture
163 pencils

Very nice!

dadada's picture
1720 pencils

wich instinct? how might i protect myself?

Everybody is creative, be yourself.

TommyO's picture
1866 pencils

Very good.

maayan poplavsky's picture
maayan poplavsky
51 pencils

duz pua

AD-rian's picture
261 pencils

Nice insight. Bit of a translation issue there (like others said, reflex vs. instinct). Like 'm.

Log in or register to post comments