Lifetime Health / Evening Primrose Oil: Supermarket

For a less turbulent time of the month.

Advertising Agency: Ward 6, Sydney, Australia
Creative Directors: Grant Foster
Art Directors: Hamish Grieve
Copywriter: Hamish Grieve
Published: July 2008

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3 comments

AD1014's picture
AD1014
307 pencils

there's something kind of cool about using this hurricane storm formation over a specific thing/subject, but these just don't work - especially for a tampon!

rightbrainNY's picture
rightbrainNY
8 pencils

I think it doesn't work because the woman is not personalized. It becomes generalized. This could be for a fart remedy. In fact, I think this would be great for GasX!

Whitefang's picture
Whitefang
509 pencils

Evening primrose oil isn't a tampon, it helps reduce PMT.

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