Lifestyle YOU, Wife Swap Australia: Tape

NEW WIFE, NEW RULES
WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
FOXTEL

If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.

Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Art Director:David Smith
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks
Published: January 2012

6 comments

ishiboy's picture
ishiboy
497 pencils

When it comes to TV programmes, content defines the creative... This ad wrote itself. Where is the leap?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

Hadrons's picture
Hadrons
5991 pencils

Lame

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
34540 pencils

Only the golf clubs really worked,

simonds08's picture
simonds08
598 pencils

if these were my new wifes rules, she would soon be my old wife.

iambusy's picture
iambusy
2219 pencils

funny

busy.

Log in or register to post comments