Lifestyle YOU, Wife Swap Australia: Tape

WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU

If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.

Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Art Director:David Smith
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks
Published: January 2012