NEW WIFE, NEW RULES
WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.
Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Art Director:David Smith
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks
Published: January 2012