Lifebuoy: Kitten

You eat what you touch.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Photographer: Jeremy Wong, Nemesis Pictures
Retoucher: Evan, Magic Cube
Published: August 2008

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24 comments

teenquey's picture
teenquey
290 pencils

well done guys!

kien 's picture
kien

Hi,

I think this ad is really nice. Does anyone know which indonesian magazine was this ad placed on?

act's picture
act
535 pencils

in this world of if you eat what you touched previously, now that i've used a hand wash, shouldn't my food look like hand wash?

StarlaY's picture
StarlaY
310 pencils

If you ever follow this logic (I don't know why any adperson should do on earth, but anyway) the answer is "no". Because after you touch the hand wash, you wash your hands with water. Maybe, your food will look like the towel you dried your hands, if it has to be forced this much.

This is a lovely ad, making its point with wit and nice art direction. Since when we started to look for math logic in metaphors? please don't make comments in sake of being visible. It was written below two versions. wasn't once enough?

“Inspiration exists, but it has to find us working.” Picasso.

missed my turn's picture
missed my turn
426 pencils

Yes! Cat croissant!

Tincho's picture
Tincho
1093 pencils

Nice!

keddy's picture
keddy
134 pencils

This one rocks!

sneakyhands's picture
sneakyhands
1857 pencils

that's pretty gross, but that is the idea. however, had a little trouble finding the brand. i'm guessing that using the top right corner is the new hotness, but my eye goes center > left > then either next page in the mag or top right.

weedtweed's picture
weedtweed
62 pencils

i am so not for this campaign.

i find this campaign is enough to stir up controversial shits, but just not in a good way.
perhaps bad news is better than no news. -shrugs-

Sudharshan's picture
Sudharshan
34 pencils

I totally go with what act has said. U jus stole my words brother. I dont know why its got such a rating. because its looks so dam stupid.TING!

TING!

Spritzera's picture
Spritzera
6 pencils

I like this very much.

Here's a thought: how about you do a version with worms to represent a pasta dish?
Any takers?

abee_94's picture
abee_94
35 pencils

ewww...
using worms is too much for this ad...
so.. jerky. You cannot make your audience puke... :D

mandoiii's picture
mandoiii
27 pencils

I love this ad! and... I hate my cat...

Wordnerd's picture
Wordnerd
6662 pencils

very nice concept

AERC's picture
AERC
61 pencils

Nice concept, but this image is forced...the cat position is unreal.

Wordnerd's picture
Wordnerd
6662 pencils

that IS the concept. this shows eating a croissant after touching your cat

inkk's picture
inkk
28 pencils

you (eat, drink, are................ what you touch

december's picture
december
93 pencils

You not hungry for Hot Pocket, you hungry for cat croissant!

diegocontrerast's picture
diegocontrerast
31 pencils

push december

TINO TINO's picture
TINO TINO

right concept!! but very STRONG visual??

Guest's picture
Guest

i eat a cat? that looked like croissant?? and so??
very nice visual i admit!!
bad communication inside...

Istiko's picture
Istiko
165 pencils

hmm.. idenya brliant!

velle's picture
velle
1550 pencils

show the opposite of the benefit in the visual; show causal effect of that nonbenefit in headline

dee_art-o's picture
dee_art-o
109 pencils

well done, but my favourite is the bull dog-bread

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