Lifebuoy: Kitten
You eat what you touch.
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Photographer: Jeremy Wong, Nemesis Pictures
Retoucher: Evan, Magic Cube
Published: August 2008
24 Comments
well done guys!
Hi,
I think this ad is really nice. Does anyone know which indonesian magazine was this ad placed on?
in this world of if you eat what you touched previously, now that i've used a hand wash, shouldn't my food look like hand wash?
If you ever follow this logic (I don't know why any adperson should do on earth, but anyway) the answer is "no". Because after you touch the hand wash, you wash your hands with water. Maybe, your food will look like the towel you dried your hands, if it has to be forced this much.
This is a lovely ad, making its point with wit and nice art direction. Since when we started to look for math logic in metaphors? please don't make comments in sake of being visible. It was written below two versions. wasn't once enough?
“Inspiration exists, but it has to find us working.” Picasso.
Yes! Cat croissant!
http://justkiddingbutseriously.wordpress.com/
Nice!
This one rocks!
http://doodlewack.blogspot.com/
that's pretty gross, but that is the idea. however, had a little trouble finding the brand. i'm guessing that using the top right corner is the new hotness, but my eye goes center > left > then either next page in the mag or top right.
i am so not for this campaign.
i find this campaign is enough to stir up controversial shits, but just not in a good way.
perhaps bad news is better than no news. -shrugs-
I totally go with what act has said. U jus stole my words brother. I dont know why its got such a rating. because its looks so dam stupid.TING!
TING!
I like this very much.
Here's a thought: how about you do a version with worms to represent a pasta dish?
Any takers?
ewww...
using worms is too much for this ad...
so.. jerky. You cannot make your audience puke... :D
Art is creativity
Creativity is art
I love this ad! and... I hate my cat...
very nice concept
Nice concept, but this image is forced...the cat position is unreal.
that IS the concept. this shows eating a croissant after touching your cat
you (eat, drink, are................ what you touch
You not hungry for Hot Pocket, you hungry for cat croissant!
I used to think heavy thoughts, until they crushed my head.
push december
right concept!! but very STRONG visual??
i eat a cat? that looked like croissant?? and so??
very nice visual i admit!!
bad communication inside...
hmm.. idenya brliant!
save my soul
show the opposite of the benefit in the visual; show causal effect of that nonbenefit in headline
well done, but my favourite is the bull dog-bread