Lifebuoy: Dog

You eat what you touch.

Advertising Agency: Lowe Indonesia Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Copywriter: Anton Jaya
Advertiser's Supervisors: Lusi Suwito, Eka Sugiarto
Planner: Krismalina Sinaga
Account Supervisors: Eby Karsono, Irma Jeanette
Art Director: Andruya Andrus
Illustrator: Evan, Magic Cube
Photographer: Jeremy Wong, Nemesis Picture

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31 comments

Guest's picture
Guest

Cannes surely lost their taste. This is horrendous.

Guest's picture
Guest

I guess you have lots of taste, right? I mean, you sure could be a great judge at Cannes, right?

dsklan's picture
dsklan
1927 pencils

yeah!

Prof's picture
Prof
1453 pencils

love it!

Quite really.

alexander_bickov's picture
alexander_bickov
3279 pencils

Very good!

Guest's picture
Guest

veramente qualcosa di educativo

mpared's picture
mpared
562 pencils

bliah !!

chamindarathnayake's picture
chamindarathnayake
377 pencils

wow fantastic grate......

Chaminda Rathnayake

Guest's picture
Guest

Once again Cannes print and the judges fail to impress.

Guest's picture
Guest

I mean seriously. who was in Cannes jury this year?

some incredibly mediocre work got awarded.

and to top it all - one of the jurors said that they were after ads that are not for jurors but for real consumers. so how come there are obviouos scam all over this place?

onestuomo's picture
onestuomo
33 pencils

Are you really serious?
This is the precise copy of last year campaign!

http://adsoftheworld.com/media/print/lifebuoy_kitten

Guest's picture
Guest

well, at least it's from the same agency.

onestuomo's picture
onestuomo
33 pencils

Are you really serious?
This is the precise copy of last year campaign!

http://adsoftheworld.com/media/print/lifebuoy_kitten

WeirdDog's picture
WeirdDog
209 pencils

I don't know if this done last year,
but this year I saw them both at Cannes.
(kitten & dog, like a series)

I still like them & I'm really serious.

Guest's picture
Guest

I don't think this is Cannes worthy, but it still made me laugh.

Guest's picture
Guest

this is awesome, simple yet powerful. And if the copy works why change it?

Guest's picture
Guest

it has been done before. many times..

Chopper's picture
Chopper
1015 pencils

For Chinese market?

Notorious's picture
Notorious
631 pencils

done b4

outsmart me, if you can

Guest's picture
Guest

yeah done during last year but they submit it now...what's wrong?

Guest's picture
Guest

nice idea

louis's picture
louis
8 pencils

Attractive and clever!

sunilpanikker's picture
sunilpanikker
24 pencils

fantastic!!!

carlo's picture
carlo
163 pencils

hahaha... great post production.

_____

Because great designs need no further explanation.

Guest's picture
Guest

Thats good

Guest's picture
Guest

eeyyywww

Guest's picture
Guest

this is amazing,

Guest's picture
Guest

I love it.

Guest's picture
Guest

I'd like to have a slice please!

dee_art-o's picture
dee_art-o
109 pencils

fantastic concept and artwork

R B's picture
R B
281 pencils

a bread loaf looking like a dog and it gets a cannes?

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