Life Transplant Foundation: Lady and shemale
You never know who ends up giving, and who ends up receiving.
Organ donation
We're all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation
Advertising Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer : Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier
Published: November 2012


9 comments
at first i thought this ad was making a statement about transexuals or transgenders... hehe
very bad, sorry guys.
Trash works :(
www.creativevideoads.blogspot.com
I'm sorry. There should be a better way of communicating such a sensitive idea. Bad idea!!
vai
again, a great idea, just missed the bull's eye by about a hundred metres.
Only a hundred?!!?!?!? Don't be so close.
WTF!!!!
there is an idea here just the execution is rather not on point
OMG !!! What's going wrong ??!!