Life Transplant Foundation: Fat guy and miss
You never know who ends up giving, and who ends up receiving.
We're all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation
Advertising Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer : Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier
Published: November 2012